IDC's Strength in Quantitative Market Data, Global Market Presence, and Focused End-User Research Confirmed in Outsell Report
02 Jul 2012
July 2, 2012 – International Data Corporation (IDC) was recently
profiled in an analytical report* on the IT Research industry published by Outsell,
Inc., the world's only research and advisory firm focused solely on the
information industry. The report confirmed IDC's position as the biggest and
most established source of quantitative market data and noted that the strength
of IDC's international presence and its focused end-user research are important
sources of future growth for the company.
"IDC is pleased to see the quality and breadth of its
offerings acknowledged in an independent assessment of the IT research industry,"
said Kirk Campbell, President and CEO of IDC. "The Outsell report is
correct in noting that IDC's investments in its end-user business are paying
off, and that the company is making important strides in the areas of social
media and open research. These are representative of the efforts the company is
making to meet the research needs of its customers."
IDC's position as one of the largest and most established of
the major IT research houses is in part based on its core product, quantitative
market data, which Outsell notes is a space in which IDC dominates. With this as its
foundation, IDC is able to provide unmatched coverage of markets across the
technology spectrum and across the globe.
Outsell also identified IDC's international presence as a
source of the company's strength. With market coverage in more than 100
countries and physical locations in more than 50 countries, the report
recognized IDC as a mature global organization. Moreover, IDC is unique among
the major IT research firms in that more than two thirds of its analysts are based
outside the United States. IDC's physical and analytical presence across the
globe provides the company with firsthand knowledge of what the trends are in
the growing economies of Asia, the Middle East, Latin America, and Africa.
IDC's investments in its end-user business were also seen by
Outsell as an important contributor to the company's overall market position
and its ongoing success. IDC's Insights businesses are aligned to six major
industries (energy, financial, government, health, manufacturing, and retail),
which Outsell identified as a key differentiator
from the role-based research at major competitors. The Insights
Community was also recognized by Outsell as both a component in IDC's
fast-growing end user business and an aggressive experiment in open research.
The report, Watching
the IT Watchers, concludes that no company in the IT research industry is
invulnerable to market forces and the whims of information consumers. But it
also notes that "… [IDC] has already carved out an extremely stable market
position" and, further, states that "The significant potential in both
the international and end-user arenas should make the near future particularly
exciting at IDC."
International Data Corporation
(IDC) is the premier global provider of market intelligence, advisory services,
and events for the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives, and the
investment community to make fact-based decisions on technology purchases and
business strategy. More than 1,000 IDC analysts provide global, regional, and
local expertise on technology and industry opportunities and trends in over 110
countries. For more than 48 years, IDC has provided strategic insights to help
our clients achieve their key business objectives. IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. You can
learn more about IDC by visiting www.idc.com.
* Outsell, Inc., Watching the IT Watchers, by Perry Gartner, May 16, 2012.
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