Survey Finds Apple Leading the Charge in the Enterprise; Developers See Android as a Consumer Opportunity and Express Interest in Windows 8; Cloud Continues Momentum

MOUNTAIN VIEW, Calif. and FRAMINGHAM, Mass., July 24, 2012 – Appcelerator^®, the leading mobile platform company, and industry leading analyst firm International Data Corporation (IDC), today announced results of a new joint survey of more than 3,500 Appcelerator developers from around the world. This is the largest developer survey conducted in the series, and findings reveal that developers are focused on creating mobile applications for the enterprise with Apple set to take the lead. The report also shows that developers are interested in Microsoft's Windows 8 platform and that cloud services will play a big role in developing mobile apps moving forward.

See the full report: http://www.appcelerator.com/form/forms/www/survey-2012-q2-download

"The big news is that Apple's iOS took a dramatic lead over Google's Android in the enterprise app space," said Scott Ellison, vice president, Mobile and Connected Consumer Platforms at IDC. "For developers, Android appears to be evolving more towards a consumer play, which in turn provides a key competitive opening for Microsoft in the enterprise mobile app space."

Apple iOS Opens Dramatic Enterprise Lead Over Google's Android

The most significant finding in the 2Q 2012 Mobile Developer Survey is Apple opening a dramatic 16 percent lead over Google's Android when it comes to which operating system will win in the enterprise marketplace, with 53.2% saying iOS will win vs. 37.3% saying that Android will win. This is a very significant change in the past three quarters compared to 3Q 2011 when developers viewed iOS and Android in a dead heat at 44 percent each. Appcelerator and IDC attribute this to the growing strength of Apple in the enterprise—most notably since the adoption of the iPad, regular reporting of Android malware, enterprise challenges in dealing with Android fragmentation, and resulting anecdotal reporting of enterprises re-evaluating widespread Android deployment outside of particular business vertical implementations such as M2M.

Android Interest Levels Stabilize

However, the 2Q 2012 Mobile Developer Survey Report contains some good news for Google, as Android seems to have arrested the noticeable erosion of developer interest over the last four quarters, which Appcelerator and IDC noted in the 1Q 2012 report. The huge growth in Android device shipments—especially handsets—and more affordable price points are outweighing steadily increasing Android ecosystem fragmentation and monetization challenges.

Microsoft Competitive Opening in the Enterprise

Developers are cautiously optimistic about Windows 8 tablets, and find Microsoft's Metro UI especially compelling. Therefore a key dynamic to watch going forward will be Microsoft's opportunity to eclipse Android as the number 2 operating system priority for mobile enterprise app developers, especially given Microsoft's strengths in the enterprise market through Office and Windows. This survey report also shows the path forward for Microsoft and its software partners in terms of engaging developers to port ARM-based apps for smartphones to x86-based PC-like architectures such as Windows 8 tablets.

Mobile Developers Remain Committed to the Cloud

Finally, mobile developers remain strongly committed to the cloud: 83% of all developers plan to use cloud services and also intend to use a cloud solution for the back end. This percentage remains consistent with our findings in the 2Q 2011 survey. Apple's iCloud and Amazon's cloud platform offerings are at the top of surveyed developers' plans, while Microsoft's Azure trails with comparatively tepid interest. This underscores the need to connect mobile applications to cloud-based services such as Appcelerator Cloud Services (ACS) within the next year. It also highlights the challenges facing Microsoft in translating its enterprise strengths in Azure, Windows, and Office into the mobile space.

Two-Thirds of Developers Use Multi-Platform Tools

According to this quarter's survey, 66% of mobile application developers use multiple platform development tools to build apps. The primary motivations for using these tools are the sheer number of mobile operating systems that a mobile app must address and the fragmentation of those individual operating systems. The number of apps that developers are building for either their employees or their customers amplifies the value of these tools.

Key Findings

Key findings of the 2Q 2012 Appcelerator/IDC Mobile Developer Report include the following:

• iOS has opened a dramatic 16% lead over Android in the mobile enterprise apps space. Developers now think iOS will win over Android in the enterprise 53%-37%; in 3Q 2011 iOS and Android were tied at 44%.

• Android has arrested its decline in developer interest. After a noticeable erosion of developer interest over the last year, developer "very interested" Android handset levels stabilized in 2Q 2012 compared to 1Q 2012 and Android tablet "very interested" levels ticked up 2.9%.

• Android's perceived weakness in the enterprise is a key Microsoft opportunity. Developers' dropping interest in Android in the enterprise is a key opportunity for Microsoft to displace Android as the number 2 mobile OS in the enterprise on its goal towards number 1.

• Developers are cautiously optimistic about Windows 8 tablets. 33.3% of developers say that they are very interested in Windows 8 tablets. This is an important data point for Microsoft to leverage by translating its strength in the enterprise into the mobile OS space.

• Developers have distinct needs when porting ARM-based mobile apps to x86-based devices like Windows 8 tablets. These needs include: the ability to support consistent user experiences; the ability to reuse as much code as possible; and tools to assist porting between architectures.

• Developer interest in Windows Phone 7 phones dropped sharply. WP7 "very interested" levels dropped from 37.0 % in 1Q 2012 to 25.0% in 2Q 2012. This was not unexpected given disappointing WP7 handset sales to date and Nokia's recently reported competitive challenges.

• The three data points immediately above demonstrate opportunity and challenges for Microsoft. Developers remain interested in Microsoft's announced Windows OS initiatives, but interest wanes rapidly in light of weak sales.

• Mobile developers remain committed to the cloud. 83% of all developers plan to use cloud services, essentially identical to 2Q 2011 when 84% reported the same.

• iCloud and Amazon lead among developers in their cloud platform plans. 50.4% of developers plan to work with iCloud and 49.1% plan to work with Amazon, but only 18.6% plan to work with Microsoft's Azure.

• Push notifications, social integration, and authentication are the top three planned uses for cloud services. These relatively simple uses of the cloud by mobile developers highlight how nascent the mobile cloud still is as of 2Q 2012.

Market Opportunity and Upcoming Trends in 2012

The survey is the largest of its kind conducted to date with more than 3,500 Appcelerator developers polled. The results of the 2Q 2012 survey show significant shifts in developer intentions and focus, and lay the groundwork for continuing operating system battles. The renewed attention to enterprise applications shows that the pendulum between consumer and enterprise applications is once again swinging to the enterprise side after spending a few years on consumer enablement applications.

Apple's significant lead, reflected both in developer mindshare for those enterprise apps, and in the enterprise adoption of iOS devices, clearly shows the weakness of Android in the enterprise, primarily because of security, management, and fragmentation issues on that platform. Android's enterprise challenges in turn provide a key opportunity for Microsoft to translate its strengths in the enterprise into the mobile enterprise apps space.

Developers' optimism for Windows 8 tablets and phones sets up what may be the next battle among operating systems, and perhaps a reshuffling of the top three operating systems for mobile devices. As BlackBerry continues to fade from developer mindshare, Android lines up with the consumer market, Apple dominates in the enterprise, and Windows searches for its place. With seismic shifts like these and the numerous issues developers face with supporting multiple operating systems, requirements for cross platform development tools are here to stay.

About Appcelerator

Appcelerator's Titanium is the leading mobile platform of choice for thousands of companies seizing the mobile opportunity. With more than 40,000 applications deployed on 50 million devices Appcelerator's award-winning Titanium Platform leverages over 5,000 mobile device and operating system APIs to create native iOS and Android apps, and HTML5 mobile web apps. Customers who standardize on the Titanium Platform get to market 70% faster and can quickly optimize business results with analytics-driven insights into user behavior and app performance. Open and fully extensible, Titanium makes it easy to integrate data, content, and services from a variety of sources into mobile applications to leverage best-of-breed capabilities. Appcelerator Cloud Services (ACS) provides instant social, location, communication, and content features for user-centric mobility. Appcelerator's worldwide ecosystem includes 300,000 mobile developers and hundreds of ISVs and integration partners. Please visit http://www.appcelerator.com.

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

Contact