Appcelerator/IDC 2Q 2012 Mobile Report Shows Clear Move to the Enterprise for Mobile App Developers
24 Jul 2012
Finds Apple Leading the Charge in the Enterprise; Developers See Android as a Consumer Opportunity and
Express Interest in Windows 8; Cloud Continues Momentum
MOUNTAIN VIEW, Calif. and FRAMINGHAM, Mass., July 24, 2012 – Appcelerator®, the leading mobile platform company, and
industry leading analyst firm International Data Corporation (IDC), today
announced results of a new joint survey of more than 3,500 Appcelerator
developers from around the world. This is the largest developer survey conducted
in the series, and findings reveal that developers are focused on creating
mobile applications for the enterprise with Apple set to take the lead. The
report also shows that developers are interested in Microsoft's Windows 8
platform and that cloud services will play a big role in developing mobile apps
See the full report: http://www.appcelerator.com/form/forms/www/survey-2012-q2-download
"The big news is that Apple's iOS took
a dramatic lead over Google's Android in the enterprise app space," said Scott Ellison, vice president, Mobile and Connected Consumer Platforms at IDC. "For developers,
Android appears to be evolving more towards a consumer play, which in turn
provides a key competitive opening for Microsoft in the enterprise mobile app
Apple iOS Opens
Dramatic Enterprise Lead Over Google's Android
The most significant
finding in the 2Q 2012 Mobile Developer Survey is Apple opening a dramatic 16
percent lead over Google's Android when it comes to which operating system will
win in the enterprise marketplace, with 53.2% saying iOS will win vs. 37.3% saying
that Android will win. This is a very significant change in the past three
quarters compared to 3Q 2011 when developers viewed iOS and Android in a dead
heat at 44 percent each. Appcelerator and IDC attribute this to the growing
strength of Apple in the enterprise—most notably since the adoption of the iPad,
regular reporting of Android malware, enterprise challenges in dealing with
Android fragmentation, and resulting anecdotal reporting of enterprises
re-evaluating widespread Android deployment outside of particular business
vertical implementations such as M2M.
However, the 2Q 2012
Mobile Developer Survey Report contains some good news for Google, as Android
seems to have arrested the noticeable erosion of developer interest over the
last four quarters, which Appcelerator and IDC noted in the 1Q 2012 report. The
huge growth in Android device shipments—especially handsets—and more affordable
price points are outweighing steadily increasing Android ecosystem
fragmentation and monetization challenges.
Opening in the Enterprise
cautiously optimistic about Windows 8 tablets, and find Microsoft's Metro UI
especially compelling. Therefore a key dynamic to watch going forward will be
Microsoft's opportunity to eclipse Android as the number 2 operating system priority
for mobile enterprise app developers, especially given Microsoft's strengths in
the enterprise market through Office and Windows. This survey report also shows
the path forward for Microsoft and its software partners in terms of engaging
developers to port ARM-based apps for smartphones to x86-based PC-like
architectures such as Windows 8 tablets.
Mobile Developers Remain Committed to the Cloud
developers remain strongly committed to the cloud: 83% of all developers
plan to use cloud services and also intend to use a cloud solution for the back
end. This percentage remains consistent with our findings in the 2Q 2011 survey.
Apple's iCloud and
Amazon's cloud platform offerings are at the top of surveyed developers' plans,
while Microsoft's Azure trails with comparatively tepid interest. This
underscores the need to connect mobile
applications to cloud-based services such as Appcelerator Cloud Services (ACS)
within the next year. It also highlights the challenges facing Microsoft in translating
its enterprise strengths in Azure, Windows, and Office into the mobile space.
Developers Use Multi-Platform Tools
According to this
quarter's survey, 66% of mobile application developers use multiple platform
development tools to build apps. The primary motivations for using these tools are
the sheer number of mobile operating systems that a mobile app must address and
the fragmentation of those individual operating systems. The number of apps
that developers are building for either their employees or their customers
amplifies the value of these tools.
Key findings of the
2Q 2012 Appcelerator/IDC Mobile Developer Report include the following:
- iOS has opened a
dramatic 16% lead over Android in the mobile enterprise apps space. Developers now think
iOS will win over Android in the enterprise 53%-37%; in 3Q 2011 iOS and Android
were tied at 44%.
- Android has arrested
its decline in developer interest. After a noticeable erosion of developer
interest over the last year, developer "very interested" Android
handset levels stabilized in 2Q 2012 compared to 1Q 2012 and Android tablet
"very interested" levels ticked up 2.9%.
- Android's perceived
weakness in the enterprise is a key Microsoft opportunity. Developers' dropping
interest in Android in the enterprise is a key opportunity for Microsoft to
displace Android as the number 2 mobile OS in the enterprise on its goal
towards number 1.
- Developers are
cautiously optimistic about Windows 8 tablets. 33.3% of developers
say that they are very interested in Windows 8 tablets. This is an important
data point for Microsoft to leverage by translating its strength in the
enterprise into the mobile OS space.
- Developers have
distinct needs when porting ARM-based mobile apps to x86-based devices like
Windows 8 tablets.
These needs include: the ability to support consistent user experiences; the
ability to reuse as much code as possible; and tools to assist porting between
- Developer interest in
Windows Phone 7 phones dropped sharply. WP7 "very interested" levels
dropped from 37.0 % in 1Q 2012 to 25.0% in 2Q 2012. This was not unexpected
given disappointing WP7 handset sales to date and Nokia's recently reported
- The three data points
immediately above demonstrate opportunity and challenges for Microsoft. Developers remain
interested in Microsoft's announced Windows OS initiatives, but interest wanes
rapidly in light of weak sales.
- Mobile developers
remain committed to the cloud. 83% of all developers plan to use cloud
services, essentially identical to 2Q 2011 when 84% reported the same.
- iCloud and Amazon
lead among developers in their cloud platform plans. 50.4% of developers
plan to work with iCloud and 49.1% plan to work with Amazon, but only 18.6%
plan to work with Microsoft's Azure.
- Push notifications,
social integration, and authentication are the top three planned uses for cloud
These relatively simple uses of the cloud by mobile developers highlight how
nascent the mobile cloud still is as of 2Q 2012.
and Upcoming Trends in 2012
The survey is the largest of its kind conducted to date with
more than 3,500 Appcelerator developers polled. The results of the 2Q 2012
survey show significant shifts in developer intentions and focus, and lay the
groundwork for continuing operating system battles. The renewed attention to
enterprise applications shows that the pendulum between consumer and enterprise
applications is once again swinging to the enterprise side after spending a few
years on consumer enablement applications.
Apple's significant lead, reflected both in developer
mindshare for those enterprise apps, and in the enterprise adoption of iOS
devices, clearly shows the weakness of Android in the enterprise, primarily
because of security, management, and fragmentation issues on that platform. Android's
enterprise challenges in turn provide a key opportunity for Microsoft to
translate its strengths in the enterprise into the mobile enterprise apps
Developers' optimism for Windows 8 tablets and phones sets
up what may be the next battle among operating systems, and perhaps a
reshuffling of the top three operating systems for mobile devices. As
BlackBerry continues to fade from developer mindshare, Android lines up with
the consumer market, Apple dominates in the enterprise, and Windows searches
for its place. With seismic shifts like these and the numerous issues developers
face with supporting multiple operating systems, requirements for cross
platform development tools are here to stay.
Appcelerator's Titanium is the leading mobile
platform of choice for thousands of companies seizing the mobile opportunity.
With more than 40,000 applications deployed on 50 million devices Appcelerator's
leverages over 5,000 mobile device and operating system APIs to create native
iOS and Android apps, and HTML5 mobile web apps. Customers who standardize on
the Titanium Platform get to market 70% faster and can quickly optimize
business results with analytics-driven insights into user behavior and app
performance. Open and fully extensible, Titanium makes it easy to integrate
data, content, and services from a variety of sources into mobile applications
to leverage best-of-breed capabilities. Appcelerator Cloud Services (ACS)
provides instant social, location, communication, and content features for user-centric
mobility. Appcelerator's worldwide ecosystem includes 300,000 mobile developers
and hundreds of ISVs and integration partners. Please visit http://www.appcelerator.com.
is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a
trademark of Appcelerator Inc. All other trademarks and copyrights are the
property of their respective owners.
Data Corporation (IDC) is the premier global provider of market intelligence,
advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 48
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC by
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