Enterprise Mobility Leaders and IDC Analysts to Share Real World Insights and Best Practices

FRAMINGHAM, Mass., August 8, 2012 — Enterprise MobileNext Forum, a two-day forum dedicated to the most pressing enterprise executive decisions related to mobile management, innovation, and transformation, today announces a preview of the content planned for Enterprise MobileNext taking place this November 28 – 29, 2012 at the Hyatt Regency in Santa Clara, CA. Produced by International Data Corp (IDC), the premier global provider of market intelligence, and IDG World Expo, the leading producer of world-class tradeshows and events, Enterprise MobileNext will feature visionary thought leadership as well as real world case studies on how executives are implementing enterprise solutions in an increasingly mobile world.

"Explosive growth in enterprise mobile usage is causing companies to rethink everything," said Crawford Del Prete, Executive Vice President, Worldwide Research Products & Chief Research Officer, IDC. "The need to manage increasingly complex technology and support both the organization's and employees' needs while growing revenue, improving profitability, balancing costs, and rewritingcorporate policies is a daunting task. Enterprise MobileNext Forum brings together corporate executives, IDC analysts, and leading vendors to share a vision for how multimodal needs will evolve and the new ways in which individuals – consumers - will continue to reshape technology and the rules for organizations over the next decade."

Enterprise MobileNext 2012 sessions will address topics such as:

• Developing, Executing, and Sustaining a Mobile Strategy for Today’s Workforce
• Mobile Application Enablement
• Security, Policy, and Compliance
• Enterprise Mobile – Trends, Analysis and Forecast
• A VC View into the Next Generation of Enterprise Mobility Products
• The Insecurity of Silo'd Security: Building a Holistic Approach to Data Protection and Security

"The time for enterprise mobility is now. At AT&T, we believe it's a critical asset for driving new revenue generation and competitive advantage," said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business and Home Solutions. "As one of the premier worldwide providers of mobile communications services and solutions, AT&T is pleased to be an underwriting sponsor of Enterprise MobileNext, where we will have the opportunity to share our perspective of the enterprise mobility business and learn from other industry influencers."

Enterprise MobileNext 2012 will announce its full conference agenda in late August.

For more information regarding sponsorship opportunities, please contact Michael Deutsch, SVP Sales, IDC at mdeutsch@idc.com.

For more information regarding Enterprise MobileNext , please visit www.mnextforum.com

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3®), Anime Expo®, Halo® Fest, Enterprise MobileNext, Macworld Mobile at Mobile Asia Congress™, and Macworld Mobile at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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