IDC and App Annie Portable Gaming Spotlight: 2013 Review
26 Feb 2014
Google Play Quarterly Game Revenue Quadrupled From 4Q12 to 4Q13, Puzzle & Dragons First Franchise To Have A Top 3 Grossing Game Across the "Big Three" Portable Platforms In the Same Quarter
FRAMINGHAM, Mass., and SAN FRANCISCO, February 26, 2014 – International Data Corporation (IDC) and App Annie today released a new report, Portable Gaming Spotlight: 2013 Review, which summarizes several key portable gaming statistics and trends in four global regions for 2013. Among other findings, the report shows that gamers spent more than four times as much money on Google Play smartphone and tablet games in the fourth quarter of 2013 (4Q13) as they did in the final quarter of 2012. Worldwide spending on iOS App Store games more than doubled over the same period, and iOS game revenue continues to lead Google Play game revenue by a wide margin.
Packaged and full-game digital spending on gaming-optimized handheld platforms, typified by Nintendo's 3DS and Sony's PlayStation Vita, meanwhile, rose approximately 9% between 4Q12 and 4Q13. Quarterly gaming-optimized handheld game revenue narrowly exceeded that of Google Play in 4Q13. iOS App Store spending on games finished first overall for 4Q13 and for 2013 as a whole.
"Total portable game spending in Asia/Pacific outpaced that of any other major global region last year," said Lewis Ward, Research Director of Gaming at IDC. "The Google Play ecosystem in particular benefitted from a big regional upswing in the installed base of smartphones and tablets in 2013, but rising living standards in Asia/Pacific countries generally also buoyed game spending."
The Portable Gaming Spotlight: 2013 Review additionally identified the top grossing portable games of 4Q13 and 2013 overall. In 4Q13, GungHo Online Entertainment’s Puzzle & Dragons franchise landed a top three grossing spot on the iOS, Google Play, and gaming-optimized handheld platform charts (in the latter case specifically, Puzzle & Dragons Z was released for Nintendo 3DS in Japan in December). This appears to be the first time that one franchise has held such a strong position on the "big three" portable gaming platforms in the same quarter. The Puzzle & Dragons success is likely to lead other developers and publishers to examine similar cross-platform strategies.
The top three grossing games for 2013 overall, by platform, were:
- iOS App Store: Clash of Clans (Supercell), Puzzle & Dragons (GungHo Online Entertainment), and Candy Crush Saga (King)
- Google Play: Puzzle & Dragons (GungHo Online Entertainment), Candy Crush Saga (King), and Monster Taming for Kakao (CJ Group)
- Gaming-optimized handhelds: Pokémon X/Y (Game Freak/Nintendo), Animal Crossing: New Leaf (Nintendo), and Luigi's Mansion: Dark Moon (Nintendo)
"While consumers have traditionally spent more on games versus other types of apps, more than 75% of combined iOS & Google Play consumer app spending in 4Q13 came from games," said Bertrand Schmitt, CEO of App Annie. "This is a significant increase compared to 4Q12 and a testament to the ever-growing popularity of games."
Gaming-optimized handheld software spending was more seasonal than smartphone or tablet game spending, the report showed. Almost 40% of combined Nintendo and Sony handheld software spending occurred in 4Q13, a higher share than that for either iOS or Google Play games. More information about the Portable Gaming Spotlight: 2013 Review is available at http://blog.appannie.com/app-annie-idc-portable-gaming-report-2013-review/ and http://www.idc.com/getdoc.jsp?containerId=246969.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Now celebrating its 50th anniversary, IDC delivers strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.
About App Annie
App Annie is reinventing business intelligence products for the apps and digital goods economy. App Annie data and products are the industry standard, used by over 90 percent of the Top 100 publishers. More than 375,000 apps rely daily on App Annie Analytics to track their downloads, revenues, rankings and reviews. The company is tracking the most downloads and revenues of any app or eBook store market data company to date, at over 36 billion downloads and more than US $9 billion in app store revenues. App Annie is a privately held global company of more than 160 employees with offices in San Francisco, Beijing, Hong Kong, London, Seoul, Tokyo, Shanghai and Moscow.
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