New IDC Manufacturing Insights Report Evaluates Progression of Commerce Networks for Manufacturers
18 Mar 2014
Rise of the 3rd Platform technologies has created optimal environment for truly collaborative commerce networks
Framingham, MA – March 18, 2014 – IDC Manufacturing Insights today announced a new report, 'Progression Toward Collaborative Commerce Networks in Manufacturing?, (Document # MI246973) that offers a closer look at a topic of increased interest to manufacturers today, across manufacturing value chains. Customer experience (CX) is increasingly being viewed by manufacturers as a necessary element of business-to-business (B2B) transactions, one that is enabled by the 3rd Platform, specifically social, mobile, cloud, and big data analytics. CX for B2B can be framed by the customer journey and involves supporting customers as they explore, evaluate, purchase, and receive service for manufactured products.
According to Heather Ashton, research manager, IDC Manufacturing Insights, “Competitive pressures and the desire for more meaningful relationships with customers are driving manufacturers to reconsider what customer experience means within a B2B context. A major catalyst is the expectation of business users for the same level of rich interaction and capabilities in their business transactions that characterize their personal transactions.”
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For additional information about this report or to arrange a one-on-one briefing with Heather Ashton, please contact Sarah Murray at 781-378-2674 or firstname.lastname@example.org. Reports are available to qualified members of the media. For information on purchasing reports, contact email@example.com; reporters should email firstname.lastname@example.org.
To learn more about this service please visit the following site Commerce Networks Service.
About IDC Manufacturing Insights
IDC Manufacturing Insights assists manufacturing businesses and IT leaders, as well as the suppliers who serve them in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing asset intensive, brand oriented, technology oriented, and engineering oriented manufacturing industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit www.idc-mi.com, email email@example.com, or call 508-988-7900. Visit the IDC Manufacturing Insights Community at http://idc-community.com/manufacturing.
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