The Vietnam PC Market Will Remain Challenged Throughout 2014 As Ongoing Economic Woes Hurt Consumer Spending: IDC
17 Jun 2014
Ho Chi Minh City, Vietnam, June 17, 2014 – IDC's Asia/Pacific Quarterly PC Tracker for Q1 2014 shows that the Vietnam PC market declined 32% sequentially and 20% year-on-year in 2014 Q1 to reach 396,000 units, coming in lower than IDC’s initial forecasts.
The Lunar New Year festivities added to the slowdown in Q1. In addition to this, the market was also adversely impacted by increasing preferences for tablets and smartphones. This is especially true in the case of notebooks.
"Considering the current state of the economy, IDC expects consumers to further tighten their belts. It is tough for vendors to sell notebooks as other mobile devices, such as tablets and smartphones are cheaper and more desirable,” says Yen Phan, Market Analyst for PCs at IDC Vietnam.
Macroeconomic pressures impacted both consumer and commercial spending in Q1.
“IDC expects the PC market to remain sluggish throughout the year,” says Daniel Pang, Sr. Research Manager for Client Devices at IDC ASEAN. “Among different sectors, banking has been particularly fragile and that has made it difficult for banks to increase spending on their IT infrastructure.
“On the other hand, foreign direct investment in the country is growing, which bodes well for the future, although incidents such as anti-China riots can be a potential threat to its growth,” Pang adds.
Top 3 Vendor Highlights
Dell retained its leadership position. Product refreshes and competitive pricing helped in achieving a strong market share.
ASUS grew on the back of aggressive pricing and channel rebates.
Despite announcing the closure of its PC business, Sony was strong in Vietnam with a 7.9% share. It offered a slew of mid-range notebooks at attractive prices.
Among different sectors, banking has been particularly fragile and that has made it difficult for banks to increase spending on their IT infrastructure
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