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Buyer Conversation: How to Deal With Business-to-Business Social Media
Jan 2012   Doc # AP6684807T   Buyer Case Study  

Printed Page Length: 6 pages

By: Audrey Heng
Senior Market Analyst, Emerging Technology Research, IDC Asia/Pacific
Team: Asia/Pacific Emerging Technology Advisory Services

Price $ 3,500.00

Abstract 

This Buyer Case Study gives the details of IDC's interview with the CEO of GetIT Comms, a Singapore-based marketing consulting firm specializing in digital media and social media marketing strategies. The company has experience in the Southeast Asia, Australia, China and India markets, and has a wide range of clients, from small and medium-sized enterprises (SMEs) to MNCs. The conversation illustrated the company's B2B social media strategies and highlights key takeaways for other companies to consider when dealing with its B2B social media adoption.

IDC Opinion | In This Buyer Case Study | Situation Overview | Essential Guidance | Learn More

Subscriptions Covered:

Asia/Pacific Emerging Technologies , Asia/Pacific Social Media in the Enterprise

Companies Covered:

GetIT Pte. Ltd.

Regions Covered:

Singapore

Topics Covered:

Applications, Customer relationship management applications, Market intelligence, Social business, Social networking


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