12:00 p.m. - 1:00 p.m. U.S. Eastern Time

Sales & Marketing Strategies for 2010: Key Success Factors for Growth

IDC's Sales and CMO Advisory Services will conduct an exclusive readout of its recent Sales and Marketing Barometer Surveys. IT sales and marketing challenges will continue into 2010 as buyers remain under pressure to manage their organizations in a difficult environment. To assist Sales and CMO Advisory Service clients in planning and implementing programs and processes to ensure success, the team recently interviewed senior sales and marketing executives from leading tech companies. These organizations are making significant changes in 2010 from a people, process, and technology perspective.

Key questions to be answered in this presentation include:

• How will sales and marketing budgets shift in the next 12 months?
• What are the key priorities of sales and marketing leaders for 2010, including the latest trends in sales enablement?
• What will be the key success factors ensuring leaders' successes in the next 12 months?
• What actions should you take in 2010 to optimize your customer creation processes?

Session Speakers:

• Richard Vancil, Vice President, Executive Advisory Group
• Michael Gerard, Program Vice President, Sales Advisory Practice

Audio replays of this telebriefing are available to all registered participants starting the day after the event.

If you have questions about how to participate in this telebriefing, please contact telebriefings@idc.com.