Tech Sales and Marketing 2010-2011: Building a Plan That Wins and Wows!

12:00 p.m. - 1:00 p.m., U.S. Eastern Time

To register for this event, please click here.

Senior analysts from IDC's Executive Advisory Group will provide the very latest from IDC's comprehensive survey of sales and marketing investment and trends in 2010.

Topics to be addressed in this Web Conference include the following:

• What has been the rate of Sales and Marketing investment change in 2010 and where are the industry leaders placing their bets for 2011?
• What are the Top 3 Success Factors that IDC is providing to CMO's, sales managers and sales operations executives for the remainder of 2010, and 2011?
• How are executives approaching the 2011 planning and budgeting process?
• How have IDC's key marketing and selling efficiency metrics changed in 2010, and where are you tracking versus others? Budget Ratios; Program-to-People Ratios; Staff Efficiency; and many others will be provided and examined.

Session Speakers:

• Rich Vancil, Vice President, Executive Advisory Service
• Michael Gerard, Vice President, Sales Advisory Service
• Joe Ferrantino, Research Analyst, CMO Advisory Service
• Irina Zvagelsky, Research Analyst, Sales Advisory Service

Audio replays of this Web Conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web Conference, please contact telebriefings@idc.com.