• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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IDC Go-to-Market Services - Video Podcast Analyst Connection
Did you know that over 70% of IT Buyers prefer to receive product and services information from third party, objective sources or peers?

In the 2010 IDC Buyer Behavior research conducted by IDC's Executive Advisory Group, it was also found that digital media is a persistent influencer in an IT Buyer's decision.

IDC's Go-to-Market Services offers you an approach to go to market that aligns with the way your customers prefer to receive information. Leverage IDC's trusted brand and go to market with value-added content. The Video Podcast Analyst Connection, a new GMS deliverable, is a professional video production of an IDC analyst answering "interview style" questions developed jointly with IDC.

  • Chose a topic focused on market or technology trends & predictions relevant to your market space
  • Address the concerns and needs of your target audience in a short, concise, digestible format
  • Position this Video Podcast Analyst Connection as a part of a larger marketing campaign and easily integrate lead generation
  • Will your Video Podcast Analyst Connection become viral?
    Contact us today regarding our best practice recommendations on how to leverage your GMS deliverables over the right social media channels

Discover what your buyers are saying! Go here today to learn more about IDC's new 2010 Buyer Behavior Research by attending this webcast, "IDC's Third Annual Buyer Experience Study -- Guidance for Sales and Marketing"