IDC is
pleased to announce the availability of an important research study
entitled, Data Protection in United States SMBs:
Opportunity and
Analysis.
Research Overview
The days when small and medium businesses (SMBs) were just burning DVDs
from time to time to protect
their data are over. Today’s SMBs are more IT savvy than 10
years ago, and many of them are concerned as much as large enterprises
about protecting their data in an organized and comprehensive way. As a
result, SMBs are increasingly adopting technologies like replication or
disk-to-disk-to-tape backup, previously seen only in enterprise
datacenters. Of course SMBs are not ready to adopt enterprise-scale
products that might be too complicated and expensive and over-deliver.
They look for solutions appropriate to their needs, which
won’t require significant financial and human resources to
acquire, deploy and manage.
Because of the growing SMB need for more advanced tools and solutions,
IDC embarked on a study to investigate in more detail the current and
planned data protection environments for firms of different sizes. The
study’s results are compiled in IDC’s special
report
presentation, Data Protection in United States SMBs:
Opportunity
and Analysis (
Doc #216400).
Key Findings
- The majority of SMBs have several methods of data
protection in place, with the number of methods increasing as the size
of the firm increases. Backup to tape/removable media and disk are the
leading methods, but replication is quickly gaining traction among
SMBs.
- Online data protection services are being adopted,
but cautiously.
- When selecting a data protection solution, small
businesses are especially concerned about ease of use given their
limited IT support resources, and medium businesses care more about
product functionality and seamless integration than about pricing and
brand.
- Online backup, remote replication, and CDP are the
top three methods small businesses are interested to implement, while
for medium sized firms, the biggest potential gainers include remote
replication and CDP, as well as VTL and online replication.
Price
- $11,500 for the special report's PowerPoint deck.
- Tables and/or a webcast are available for an
additional fee.
How to Purchase
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Benefits:
- Gain a
comprehensive assessment of the extent and nature of the U.S. SMB
opportunity.
- Understand SMB
interests in and requirements for data protection.
- Identify SMB
purchasing behavior.
- Improve competitive
positioning, go-to-market strategy, and product
development.
- Gain key knowledge
to build a sound go-to-market plan and capitalize on the
storage-as-a-service opportunity.
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Who Should Buy:
- Any firms looking
to capitalize on SMB interest in various data protection technologies.
- Market planning and
product management staff in major storage companies.
- Senior management
in smaller firms/startups.
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Methodology:
- Online survey of
500 U.S. SMBs from key company size categories.
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Contact:
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