3rd Platform Transformation

Browse through key components of IDC's 3rd Platform vision to better understand why we are witnessing all-out battles for IT industry leadership across the 3rd Platform.

The 3rd Platform is the new core of IT market growth

Since 2007, IDC has predicted and analyzed the industry's remarkable shift to the 3rd Platform (built on 4 Pillar technologies) and now IDC predicts that virtually all of enterprises' new strategic IT investments through 2020 will be built on 3rd Platform technologies and solutions.

The most critical period yet
"The Innovation Stage"

The "Innovation Stage" is defined by an explosion of innovation and value creation on top of the 3rd Platform's Cloud, Mobile, Social and Big Data and Analytics foundation.

Businesses are changing:

  • How they engage with customers
  • The speed at which they deliver products and services
  • How they innovate
  • The reliability of their operations
  • Their overall resiliency

IT's impact on the world has never been more pronounced

Underneath the 3 - 5% overall IT market growth projection through 2018 there is significant opportunity, with certain markets growing at an excess of 20%, many of them within the 4 Pillars.

IDC predicts that by 2020...

  • Line of business buyers will drive analytics to double digit growth rates for real time intelligence.
  • Cloud and managed service providers will show significant gains in infrastructure management.
  • Customer experience and social technologies will help drive an era of cognitive response.
  • 60% of mobile device interactions are passive as users accept information surfaced from intelligent systems and machine learning.

Innovation Accelerators
A new wave of core technologies

As the 3rd Platform evolves, IDC is seeing the emergence of a first wave of Innovation Accelerators that depend on the 3rd Platform, and radically expand its capabilities and applications. They are:

  • Robotics
  • Internet of Things (IoT)
  • Natural Interfaces
  • Cognitive Systems
  • 3D Printing
  • Next Generation Security

IDC predicts that by 2020...

  • 25% of food and consumer packaged goods retail shopping will be conducted in omni-channel commerce marketplaces.
  • 40% of security revenues become tied to predictive capabilities, protecting the mobile cloud accounts for 35% of enterprise security products sold.
  • IoT security budgets shift from today's 80% spent on perceived terrorism threats to 80% from actual threats of unfair economic advantage.
  • Additive manufacturing technologies enable "produce on demand" scenarios for over 10% of purchases. More than a 1/3 of these products are customized through cognitive understanding of the buyer's needs.

Continuous Industry Transformation

As technology becomes the underpinning of Digital Transformation, new business models as well as products and services that seamlessly blend digital and physical will alter business and customer experiences and generate additional revenue streams - transforming industries in completely new ways. Hallmarks of this era include:

  • Immediacy
  • New Buying Centers
  • Future of Work
  • Efficiency
  • Abundance
  • Personalization

IDC predicts that by 2020...

  • 100+ "Industry Clouds" emerge, disrupting today's established industry market leaders.
  • The success rate of new product introductions improves by 70% and planning cycles are cut by 50% on new product development.
  • IoT rapidly expands to "things" currently not connected to the Internet, providing services such as device charging, mobile broadband connectivity, and security.
  • One-third of the revenue spent on wearable technology comes from business, offering fundamental improvements in efficiency and safety.

Battles for Leadership
on the 3rd Platform

Frank Gens

A New Era of Third Platform Transformation

Crawford Del Prete

3rd Platform
Innovation Accelerators

Crawford Del Prete

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