• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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Technology Coverage Areas

Our expertise ranges across many areas. See what we cover here.


 About IDC Consulting

 You can always contact us with questions or to request more information. E-mail us any time at idcconsulting@idc.com, or call 1-508-872-8200.

For our Europe, Middle East, Africa office, e-mail idcconsulting_emea@idc.com or call +44-208-987-7107

For our Asia/Pacific office, e-mail agupta@idc.com or call +65-6226-0330

Customer Insight

  • Customer segmentation analysis
  • Customer satisfaction and brand loyalty analysis
  • Decision making process: buyer wants, needs, requirements, and influencers
  • Usage and attitude analysis
  • Pricing and optimized feature sets: conjoint and discrete choice analysis of price, brand, and feature preferences
  • Market models coupling IDC insight, forecasts, and knowledge with segmentation analysis

Challenges

  • Understanding buyer motivations and perceptions to enable effective market and product decisions
  • Differentiating between customer segments, enabling tailored product strategies and go-to-market programs that align with actual buyer wants and needs.
  • Understanding customer feature preferences and willingness-to-pay to optimally bundle features and price products
  • Measuring your product/brand strengths and weaknesses relative to your competitions'
  • Developing a program to increase customer loyalty, build brand equity, and grow market share

Solutions

A priori customer segmentation (verticals, enterprise size) can be useful in analyzing opportunity, messaging, channels, and customer behavior. However, customers often cluster into segments in non-obvious, yet powerful ways. IDC's Customer Insight Practice can help you uncover powerful insight into your customers' behavior and needs with IDC's primary research and advanced statistic tools coupled with the market knowledge of experienced IDC market analysts.

Technologies Covered

See the complete list of technology areas we cover.

Contact us for more information.