• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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Technology Coverage Areas

Our expertise ranges across many areas. See what we cover here.


 About IDC Consulting

 You can always contact us with questions or to request more information. E-mail us any time at idcconsulting@idc.com, or call 1-508-872-8200.

For our Europe, Middle East, Africa office, e-mail idcconsulting_emea@idc.com or call +44-208-987-7107

For our Asia/Pacific office, e-mail agupta@idc.com or call +65-6226-0330

Market Entry Strategy

  • Fact-based consulting to guide market entry strategy and decision-making
  • Global, regional, and local market entry strategy options
  • Complete competitive analysis

Challenges

  • Deciding whether to enter markets
  • Establishing the opportunity and fit
  • Determining how to go to market
  • Evaluating the offerings, partners, channels, customer targets
  • Creating a roadmap for effectively acting on the dynamics of complex or emerging markets
  • Dealing with emerging competitive and partner scenarios

Solutions

Technology markets can be the most challenging in the world. Companies must create winning strategies in the context of rapid technology development and convergence, shifting market dynamics, and fierce competitive pressure. IDC is the market leader in assisting technology companies to develop winning strategies. IDC's broad and deep technology market insight enables us to assist you to see the opportunity, customer motivations, competitive threats, and pathways to success.

IDC's Market Entry Strategy Consulting Practice draws on its Consultants, Analysts, and proven tools and methods to help you identify and execute on new market opportunities. In a typical Market Entry Strategy consulting engagement, we will cover:

  • Market sizing, segmentation, and forecasting
  • Emerging and established competition
  • Customer wants, needs, preferences, and behavior
  • Channels, influencers
  • Technology scan - sustaining and disruptive innovation opportunities, emerging and alternative technology
  • Market roadmap development

Representative Methodologies

Opportunity Mapping - a unique, systems-based approach to market entry strategy and market evaluation.

Technologies Covered

See the complete list of technology areas we cover.

Contact us for more information.