IDC delivers essential guidance for doing business in the accession countries

In 2004, the European Union welcomes ten new member states. As borders open and trade restritions vanish, the impact on IT markets in Central and Eastern Europe will be manifold:

• total IT spending will grow by 10% annually*
• EU-supported eGovernment initiatives will reshape the public sector
• competition will intensify, forcing companies to leverage IT to gain advantage
• EU development funds will free national resources for further IT investment
• foreign direct investment will increase and facilitate IT investment
• small and medium-sized businesses will be transformed
• combined GDP will reach $400 billion

* Through 2007. By contrast, total IT spending in the current EU is expected to grow by less than 5% annually.

The EU's key role in policy support for public sector reform and its investments in IT will increase as the economies and infrastructures of the new member states are further developed.

IDC Explains the Impact

We have what you need to make strategic business decisions in the new member states. We deliver detailed fact-based information and analyses on how EU expansion will affect

• business development
• major players and their strategies
• market dynamics and competition
• political factors influencing trade
• the socioeconomic environment
• drivers and inhibitors
• technology trends

IDC has several offers directly related to the EU Enlargement:

• June 3rd: Telebriefing - The Impact of EU Enlargement on the European Telecom Market
  This telebriefing will provide an overview of the status of Central/East and West European fixed and mobile communications services markets, analyzing the potential impact of EU accession on these markets and the opportunities EU accession will provide for non-European telecom companies. There will be particular focus on fast-growing technologies such as broadband, mobile data, voice over IP, and IP VPNs. Benchmarking of current market sizes as well as five-year forecasts will be provided.
  Click here to access PowerPoint presentation and audio recording from the telebriefing

• Telebriefing: The New Europe: EU Enlargement and IT Market Opportunities in Central and Eastern Europe
  In this telebriefing on May 4, Steven J. Frantzen, Group Vice-President of IDC's Central Europe, Middle East, and Africa (CEMA) Region, addressed the regional implications of EU expansion, with a particular focus on the key accession countries of Poland, the Czech Republic, and Hungary. Mr. Frantzen was joined by Scott Moore, Program Manager, Telecommunications Research, IDC CEMA, Vladimir Kroa, Program Manager, IT Services Research, IDC CEMA, and Andrzej Jarosz, Country Manager, IDC Poland.
  Click here to access PowerPoint presentation and audio recording from the telebriefing

• EU Enlargement: Understanding the Impact on IT Markets in the New Member States
  This study - available by Mid-May - examines the implications of EU expansion on the information technology and communications industries and markets in the ten EU accession countries. The study analyzes the economic and political clout of the EU, prospects for IT market growth, and strategies for doing business in an enlarged EU.
  The study examines how EU accession will affect everything from IT spending, hardware sales, and Internet access rates to mobile communications, EAS implementations, and the political and economic environment as it pertains to IT markets. The study also addresses IT market development by key vertical markets.
  View Table of Contents and Synopsis (PDF Format)

• Impact of the EU Enlargement on the European Telecom Market
  This study - available by Mid-May - will provide an overview of the status of Central/East and West European fixed and mobile communications services markets, analyzing the potential impact of EU accession on those markets and opportunities EU accession will provide for non-European telecom companies. There will be particular focus on fast-growing technologies such as broadband, mobile data, voice over IP and IP VPNs. Benchmarking current market sizes as well as five-year forecasts will be provided.
  View Draft Outline (PDF Format)

Get Notified When the Studies Are Available

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Other Related Research

Please follow this link for a list of other Related Research.

Further Information

Please contact your IDC Sales Representative or Tatiana Hinova, Sales Director for IDC Central and Eastern Europe at thinova@idc.com or tel +42-02-2142-3155.