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IDC has launched a new multiclient study that will help solution providers and their channel partners understand how to prepare for the enterprise workplace, which will allow information to work more efficiently and mitigate risks to the enterprise resulting from the complexity of scattered content and multiple user interfaces. The study will provide analysis and recommendations based on input from customers and prospects to providers looking to tap the opportunities, fit within the value chain, and ready offerings that will serve as building blocks for the enterprise workplace.
Subscriber Value
This study will allow subscribers to:
- Understand what customers want and are willing to pay for in terms of enterprise workplace building blocks and solutions
- Identify weaknesses and strengths in the current set of offerings positioned for the enterprise workplace
- Hear insights from customers and prospects on what role different types of vendors and channel partners will play in the enterprise workplace value chain
- Take advantage of the opportunity to submit questions asked at focus groups and observe the focus groups in real-time
Key Questions Answered
- What is the best way to articulate the value proposition of the enterprise workplace in order to attract customers?
- Do the solutions currently available from major vendors provide the right building blocks needed by customers to deploy enterprise workplaces?
- What are the key drivers for adoption of enterprise solutions?
- What are the key obstacles for adoption of enterprise solutions?
Core Deliverables
Base sponsorship includes the following:
- Opportunity for sponsors to suggest questions for the focus group moderator guide and to observe the focus groups in-person with the other sponsors in regional focus groups to be held in North America
- Audio and transcripts from focus groups
- Web/audio presentation (1-1.5 hours) of key findings for all sponsors
Add-on options available:
- Web/audio presentation of tailored analysis and recommendations to each sponsor based on Vendor Assessment Tool (VAT)
- Participation in external Webinar hosted by sponsor, containing several survey findings including portion of VAT analysis if done
- White Paper (6-8 pages) with key survey findings and VAT analysis if done
- Additional focus groups outside North America
For more information
For more information on this multiclient study please contact:
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