IT Executive Suite
Why IDC for Social Business
Our fact-based global research team of 21 full time social business analysts and over 100 contributing analysts worldwide covering social customer relationship management, enterprise 2.0 and collaboration, partner networks, supplier networks, unified communications, social commerce and social infrastructure, can help you with the following social business decisions:
- How can I employ social business, technologies and strategies to become more competitive, improve customer engagement and increase employee productivity and satisfaction?
- How can I manage the security, governance, compliance, IP protection risk associated with social business?
- How can social platforms fit with my existing architecture?
- What type of ROI can I expect from my social business strategy?
IDC ResearchSocial Business
Monitor Industry Developments
- Social ERP: From Buzzword to Productivity Reality
- Perspective: Social Business Apps Drive Social Government
- New Social Battle in Mobile: Google Network Effects Versus Facebook Social Graph
- Facebook Acquires 750 Patents From IBM
- Google Begins Integrating Android Apps Across Google Properties Beyond Mobile
- European Social Web and Data Privacy Round-Up, January&February 2012
Featured AnalystVanessa Thompson
Research Manager, Enterprise Social Networks and Collaborative Technologies
The changing nature of work means that organizations are under increasing pressure to meet changing user needs and expectations of how work is done. This doesnt mean a new set of "social" applications but it does mean a new set of outputs and outcomes. IDC's research into how organisations are using Social Business technologies shows that maximum business benefit is gained where social workflow is embedded in enterprise applications and productivity suites. Today the market for Social Business is still nascent but eventually social workflow will become inherent in how we work and no longer called out as a separate market.