Vice President, European Software
Program Vice President, Business Analytics & Big Data
Henry D. Morris
Senior Vice President, Worldwide Software, Services, and CMO Advisory Research
Research Manager, Analytics and Data Warehousing Software
Research Director, Worldwide Advanced & Predictive Analytics, European Business Analytics, European Social Business
Convergence of intelligent devices, social networking, pervasive broadband networking, and analytics is ushering in a new economic system. In the enterprise, these trends have resulted in a significant decrease in the ability of managers to rely effectively only on experience or intuition to make decisions. The demand to respond faster and with greater insight to ongoing internal and external events based on facts is increasing. This new environment is moving us from the information economy to "the intelligent economy," where it is not only access to information, but the ability to analyze and act upon it, that creates competitive advantage in commercial transactions, enables sustainable management of communities, and promotes appropriate distribution of social, healthcare, and educational services. IDC's ongoing research focuses on best practices in data warehousing, business intelligence, and advanced analytics that help prepare organizations to compete more effectively in the intelligence economy.