IDC's content technologies comprise applications for content management, search engines, text analytics, digital media management and search, and authoring tools. These areas have been expanding quickly, with growth averaging 14%-25% in the last year. Why? There are two reasons: (1) improving knowledge worker productivity and (2) the changing face of enterprise computing. IDC believes that productivity of knowledge workers is the next automation frontier as these applications make knowledge and information workers more productive.
IDC covers this market in numerous subscription services, including: