ONGOING ANALYSIS
IDC research shows that on a typical day, 19 million people go online to research a product, and that for 2006, online retail purchases will exceed $100 billion. However, that is just the tip of the iceberg. Other business models will increase the money flow in the consumer internet space even more. It is apparent that a confluence of demand, technologies, customers,and changes in how people live their lives is creating a thriving digital marketplace.
IDC's Digital Marketplace and New Media research coverage:
- Takes the pulse of the digital and new media marketplace
- Provides in-depth research from both business and consumer perspectives
- Gathers solid data and delivers it with in-depth analysis
- Delivers deep knowledge of the digital marketplace strengthened by IDC's existing global coverage