IDC MAPs - Market Advisory Portfolios

Meet Our Team

Robert P. Mahowald
Director, On-Demand and SaaS Research

Amy Konary
Program Director, Software Pricing, Licensing, and Delivery

Darren Bibby
Program Manager, Software Sales Channels

Matthew Lawton
Program Director, Software Business Strategies

Michael Fauscette
Vice President, Software Business Solutions

Mitsuhiro Iriya
Research Analyst, Software, IDC Japan

Steve White
Program Director

Application Life-cycle Management

ONGOING ANALYSIS

IDC's Software Business Strategies team helps our clients turn products and services into money. After a difficult economic climate coupled with the software complexity crisis, it's harder than ever for technology vendors to generate sustained profits. While the industry is regaining momentum, the new market dynamics will be distinctly different than in the past. IDC's Software Business Strategies capabilities are designed to help vendors navigate this new reality through market research and advisory services focused on helping clients improve core facets of their business operations such as partnering and alliances, licensing and pricing, and software as a service delivery models.