IDC Chief Marketing Officer Advisory Service

Guiding marketing leaders with actionable insights for effective growth and transformation.

IDC’s CMO Advisory Service

guides technology and digital services companies as they master the science of marketing. Digital transformation offers CMOs the opportunity to become revenue drivers and architects of the customer experience. Leaders in both established and growth companies leverage IDC's deep industry knowledge, powerful quantitative models, and peer-tested practices, to advance their operations. Whether you are seeking fresh perspectives on core challenges or counsel on emerging developments, IDC offers a trusted source of insight.
CMO Advisory Analysts

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Thomas Barrieau
Director, Sales Enablement Practice
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Andy Fong
Consulting Director, Global Research & Executive Advisory
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Allan Fromen
Vice President & Consulting Partner
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Andrew LeClair
Research Analyst
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Gerry Murray
Research Manager
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Kathleen Schaub
Vice President Research, CMO Advisory Service
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Richard Vancil
Group Vice President, Executive Advisory Strategies

Key Practice Areas

  • Marketing transformation
  • Marketing investments
  • Marketing organizations
  • Buyer trends
  • Content marketing
  • Channel marketing
  • Intelligence and analytics-driven marketing
  • Sales enablement
  • Marketing technology

For more information, please contact us






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