Customer Insights & Analysis

Customer Insights & Analysis

In times of global economic uncertainty, understanding and anticipating shifts in technology markets is critical for maintaining your competitive advantage.

IDC’s Customer Insights and Analysis research provides clients with research-based advisory and consulting services, with a special emphasis on developing and employing strategies that leverage IT investments to maximize business objectives.

In times of global economic uncertainty, understanding and anticipating shifts in technology markets is critical for maintaining your competitive advantage.

IDC’s Customer Insights and Analysis research provides clients with research-based advisory and consulting services, with special emphasis on developing and employing strategies that leverage IT investments to maximize business objectives.

3rd Platform Spending Guides

3rd Platform Spending Guides are multi-dimensional, all-in-one data products that feature technology forecast data.

3rd Platform Guides are multi-dimensional, all-in-one data products that feature technology forecast data.
3rd Platform Spending Guides
Industry Spending Guides

Industry Spending Guides should be used by strategic planners, market analysts, and others seeking to understand the opportunities by solution and industry.

Industry Guides should be used by strategic planners, market analysts, and others seeking to understand the opportunities by solution and industry.
Industry Spending Guides
Black Books

Since 1989, IDC has supported ICT suppliers and financial investors with our industry-standard study on the state of ICT spending

Since 1989, IDC has supported ICT suppliers and financial investors with our industry-standard study on the state of ICT spending.
Black Books
Wallets

For IT vendors, sales targets continue to increase at rates of upward of 15% annually. IT vendors need to be better informed and sell smarter.

For IT vendors, sales targets continue to increase at rates of upward of 15% annually. IT vendors need to be better informed and sell smarter.
Wallets
Core IT Spending Guides

Core IT should be used by strategic planners, market analysts, and others seeking to understand the opportunities by industry and size of company.

Core IT should be used by strategic planners, market analysts, and others seeking to understand the opportunities by industry and size of company.
Core IT Spending Guides