Social Threads
the Customer Experience

IDC research shows that the market for social technologies will top $85 billion by 2019 and that customer experience (CX) will become increasingly important. Beyond the social technology, competitive differentiation is changing the nature of experiences across customers, partners, and suppliers.

IDC is focused on the intersection and cooperation of these experiences. Our research ties together analysis of the customers, the workforce, business networks, commerce, asset centric networks and back office to understand the broader impact of business modernization.

IDC Predicts...

By 2019, socially-enabled sports will exceed $1B in total revenue, including 50% of major championship broadcasts  

By 2020, 40% of ecommerce will be enabled by cognitive personal shoppers and social networks