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Data Protection-SMB Opportunity
 
IDC is pleased to announce the availability of an important research study entitled, Data Protection in United States SMBs: Opportunity and Analysis.

Research Overview

The days when small and medium businesses (SMBs) were just burning DVDs from time to time to protect their data are over. Today’s SMBs are more IT savvy than 10 years ago, and many of them are concerned as much as large enterprises about protecting their data in an organized and comprehensive way. As a result, SMBs are increasingly adopting technologies like replication or disk-to-disk-to-tape backup, previously seen only in enterprise datacenters. Of course SMBs are not ready to adopt enterprise-scale products that might be too complicated and expensive and over-deliver. They look for solutions appropriate to their needs, which won’t require significant financial and human resources to acquire, deploy and manage.

Because of the growing SMB need for more advanced tools and solutions, IDC embarked on a study to investigate in more detail the current and planned data protection environments for firms of different sizes. The study’s results are compiled in IDC’s special report presentation, Data Protection in United States SMBs: Opportunity and Analysis ( Doc #216400).

Key Findings

  • The majority of SMBs have several methods of data protection in place, with the number of methods increasing as the size of the firm increases. Backup to tape/removable media and disk are the leading methods, but replication is quickly gaining traction among SMBs.
  • Online data protection services are being adopted, but cautiously.
  • When selecting a data protection solution, small businesses are especially concerned about ease of use given their limited IT support resources, and medium businesses care more about product functionality and seamless integration than about pricing and brand.
  • Online backup, remote replication, and CDP are the top three methods small businesses are interested to implement, while for medium sized firms, the biggest potential gainers include remote replication and CDP, as well as VTL and online replication.

Price

  • $11,500 for the special report's PowerPoint deck.
  • Tables and/or a webcast are available for an additional fee.

How to Purchase

- Buy online
- Call IDC Sales at 508-988-7988 or email sales@idc.com


 
Benefits:
  • Gain a comprehensive assessment of the extent and nature of the U.S. SMB opportunity.
  • Understand SMB interests in and requirements for data protection.
  • Identify SMB purchasing behavior.
  • Improve competitive positioning, go-to-market strategy, and product development.
  • Gain key knowledge to build a sound go-to-market plan and capitalize on the storage-as-a-service opportunity.

Who Should Buy:
  • Any firms looking to capitalize on SMB interest in various data protection technologies.
  • Market planning and product management staff in major storage companies.
  • Senior management in smaller firms/startups.
Methodology:
  • Online survey of 500 U.S. SMBs from key company size categories.
Contact: