IDC Digital Marketplace | The Hidden Internet ... Exposed
Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC's Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
"Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate," said John Gantz, research at IDC. "But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail - the third largest form of advertising - by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads. The long-term opportunity for Internet advertising can be seen in the disparity between per capita spending. Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user."
U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis
U.S. Online Consumer Behavior Survey Results 2007, Part II: Mobile Internet Usage
Consumer Internet Video Survey Results: U.S. Consumers Will Accept Advertising for Free Content
Digital Marketplace: The Faint Pulse of Insurance Industry Activity
Yahoo! Lets Site Owners Be Their Own BOSS
Yahoo! to Play More Games: A Strategy to Drive Site Engagement and Advertising Revenue
Western Europe Internet Advertising Forecast and Analysis, 2008-2012
European Digital Marketplace Quarterly Review, 2Q08
Consumer Perceptions of Online Advertising in Asia/Pacific (Excluding Japan)
Worldwide Search and Discovery Software 2008-2012 Forecast: Preliminary Overview
For additional IDC documents published around the digital marketplace, click on any of the links to the related services below and then follow the "Published Research" link.
Recent Digital Marketplace Research from IDC
U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis
U.S. Online Consumer Behavior Survey Results 2007, Part II: Mobile Internet Usage
Consumer Internet Video Survey Results: U.S. Consumers Will Accept Advertising for Free Content
Digital Marketplace: The Faint Pulse of Insurance Industry Activity
Yahoo! Lets Site Owners Be Their Own BOSS
Yahoo! to Play More Games: A Strategy to Drive Site Engagement and Advertising Revenue
Western Europe Internet Advertising Forecast and Analysis, 2008-2012
European Digital Marketplace Quarterly Review, 2Q08
Consumer Perceptions of Online Advertising in Asia/Pacific (Excluding Japan)
Worldwide Search and Discovery Software 2008-2012 Forecast: Preliminary Overview
For additional IDC documents published around the digital marketplace, click on any of the links to the related services below and then follow the "Published Research" link.
IDC's Digital Marketplace Coverage
Complimentary Research Offer!
One Size Does Not Fit All: Understanding Your Audience on Social Networking Services (IDC #213605)
IDC's Digital Marketplace Team
Karsten Weide
Program Director, Digital Media and Entertainment
Susan Feldman
Research Vice President, Content Technologies Group
Caroline Dangson
Research Analyst, New Media and Entertainment
Danielle Levitas
Vice President, Consumer, Broadband and New Media
Crawford Del Prete
Executive Vice President, Worldwide Research Products & Chief Research Officer
Amy Harris Lind
Program Manager, Consumer Broadband Markets
Greg Ireland
Research Manager, Consumer Markets: Video
Jan Hein Bakkers
Research Manager, European Telecommunications and Networking
Jill Finger Gibson
Research Director, Consumer Multiplay Services, European Telecoms Expertise Center
Lewis Ward
Research Manager, Wireless Communications Research
William Stofega
Research Manager, VOIP Services
Melissa Webster
Program Vice President, Content and Digital Media Technologies
Henry D. Morris
Senior Vice President, Worldwide Software and Services Research
Mark Levitt
Program VP for Collaborative Computing and the Enterprise Workplace
Randy Giusto
Group Vice President & General Manager, Mobility, Computing, and Consumer Markets
John F. Gantz
Chief Research Officer and Senior Vice President
Scott Ellison
Vice President, Mobile Consumer Services
Jason Armitage
Senior Research Analyst, European Digital Media
Related Press Releases
Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDCJun 25, 2008
IDC Finds More of the World's Population Connecting to the Internet in New Ways and Embracing Web 2.0 Activities
Jun 25, 2008
Online Advertising Revenues Continue to Surge in First Quarter, IDC Finds
Jun 9, 2008
Social Networking Applications in the U.S. Take Hold and Market Experiences 191% Growth in 2007, IDC Finds
May 5, 2008
For More Information
For more information about IDC's Digital Marketplace coverage please contact your IDC Account Manager or Melissa Bambauer at mbambauer@idc.com or Jonathan Guloyan at jguloyan@idc.com.