This IDC study provides an analysis and forecast of the worldwide and U.S. media tablet markets, including shipment, revenue, and ASP data. It has two main sections: the Situation Overview reviews current market trends and discusses recent developments in the market and the Future Outlook outlines IDC's assumptions about market trends during the forecast period and presents forecast data and analysis for the period from 2009 to 2014.
"Media tablets are carving out a place for themselves in between smartphones and portable PCs. Innovations in apps, services, software, and hardware will help the category mature from being a novelty to a necessity for key consumer segments." — Susan Kevorkian, program director, Digital Marketplace: Mobile Media and Entertainment