IDC's Worldwide Quarterly Mobile Phone Tracker® fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis through quarterly market share data by region. IDC's Worldwide Quarterly Mobile Phone Tracker® is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC tracker product delivers a quarterly Web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.
Technology Coverage and Data Segmentation
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments, value, and ASP.
Technologies and Subtechnologies:
Device types: feature phone, smartphone
Vendors: 150+
Air interfaces: CDMA EV-DO, GSM, GPRS, EDGE, UMTS, HSPA, LTE
Operating systems, versions and platforms: Android, Windows Phone, Symbian, iOS, BlackBerry OS, Linux
Generation: 2G, 2.5G, 3G, 4G
Other Model Attributes:
Input method (alphanumeric, QWERTY, touchscreen), camera megapixel bands, GPS, Bluetooth, WiFi, TV, Push2Talk, radio, VoIP, music player, video player, Java, BREW, MMS, display, primary memory card, screen size, NFC, dual SIM, application processor information
Channel Splits:
Retail, telco, direct, etailers, others
Segment Splits:
Consumer, commercial
Geographic Scope
Asia/Pacific (excluding Japan) available by 14 countries
Canada
Central and Eastern Europe available by 6 countries
Japan
Latin America available by 11 countries
Middle East and Africa available by 10 countries
United States
Western Europe available by 16 countries
Forecast Coverage
Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Segmentations forecast in this tracker include:
Device type
Air interface
Generation
Operating system
Delivery Schedule and Deliverables
This tracker is delivered on a quarterly basis via a pivot table and via an online query tool for historical and forecast data. The delivery schedule for this tracker is as follows:
Preliminary Top 10 and Top 10 vendors by region and device type: Wednesday, week 5 after period closes
Historical data: Wednesday, week 7 after period closes
Forecast data: Wednesday, week 9 after period closes
Qualitative reports on each region: Wednesday, week 10 after period closes
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
In-country local vendor interviews
Distribution data feeds
Worldwide and regional vendor guidance
ODM data
In-country local channel partner discussions
Import records
Feedback from component suppliers
Vendor briefings and public financial reports
Enabling Better Business Decisions Across the Organization
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional, state, or city-level planning — setting regional, country, state, or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
