IDC's Technology Financial Strategies service analyzes the market for IT equipment, software, and services financing from a supply-side point of view. The financial services options offered by IT manufacturers and independent financing providers as well as evolving IT buyer requirements are tracked. Given the 3rd Platform disruptions and continued market volatility, financial services offerings have become a critical go-to-market strategy as well as a competitive differentiator during the technology sales cycle. This service analyzes the financial needs of end-user customers as they strive to provide the type of business value and performance metrics, demand and resource loading analysis, and financial transparency demanded of other business functions. The service also forecasts the size of the global IT financing market and share by IT platform as well as provides timely analysis of major supplier and end-user events, products, and strategies.