IDC's Technology Financial Strategies service analyzes the market for IT equipment, software, and services financing from a supply-side point of view. The financial services options offered by IT manufacturers and independent financing providers as well as evolving IT buyer requirements are tracked. Given the capital markets crash, recession, slow recovery, and continued market volatility, financial services offerings have become a critical go-to-market strategy as well as a competitive differentiator during the technology sales cycle. This service analyzes end-user customers' financial needs as they strive to provide the type of business value and performance metrics, demand and resource loading analysis, and financial transparency demanded of other business functions. The service also forecasts the size of the global IT financing market and share by IT platform, as well as timely analysis of major supplier and end-user events, products, and strategies.

• IFRS accounting changes and how they impact the IT leasing market
• IT customer financing strategies, dynamics, and practices
• Market sizing and segmentation analysis
• Financing supplier, channels, and alliances analysis and trends
• Products, structures, and reporting requirements
• Evolving service offerings, requirements, and practices
• Selecting, managing, and terminating financing programs
• End-user financing decision criteria
• Vendor and channel selection criteria
• Accounting convergence and the issues for IT leasing
• Equipment recycling, disposal, and data security services
• Regulatory compliance: environmental, Sarbanes-Oxley, and data security

• Customer Needs and Wants Survey
• Global IT Leasing and Financing Forecast
• Top 10 Predictions for the IT Financing Market
• Financing trends for devices including smartphones and media tablets
• The latest developments impacting intangibles financing — software and services

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. Do customer financing programs create differential value when providing enterprise IT products or solutions?
2. Will leasing and financing remain a cornerstone acquisition strategy for IT resources?
3. Do customer financing programs fill a void that would be unmet and negatively impact the sale/purchase of IT products, solutions, or resources?
4. What are the financing products, pricing, positioning, and promotion strategies employed by best-in-class customer financing programs?
5. What do end users like/dislike about current offerings, and what would motivate them to acquire more?
6. How will global macroeconomic trends impact the IT financing market?

IDC's Technology Financial Strategies service examines how vendors are positioning themselves to compete in the IT customer financing market. This service reviews strategies, market positioning, and the future direction of several providers in the customer financing market, including:

Bank of America Leasing, Cisco Capital, CIT Group, De Lage Landen Financial Services, EMC Global Finance, GE Capital, Hitachi Data Systems, HP Financial Services, IBM Global Financing, Key Equipment Finance, Microsoft Financing, and Oracle Finance.

For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success — resulting in a greater return on your investment.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.