IDC's New Media and Advertising service provides everything essential information and communications technology (ICT) companies and media companies need to know about the worldwide and U.S. new media industry. It focuses on Internet advertising and premium content. It covers current and future spending on advertising, premium content, and technology and services. It provides competitive intelligence on major players and tracks cooperations and acquisitions. It also covers the online ad ecosystem as well as major trends such as mobile advertising, online video advertising, ad targeting, data broker, and social media marketing. Consumer surveys provide insight into consumer online behavior and attitudes.