European Public Cloud Services: SaaS, PaaS and IaaS
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European adoption of software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) is growing strongly. In some categories, they have reached the mainstream, while in others they are gaining market. The diversity in business, culture, and languages means that U.S. vendors will not succeed if they copy their U.S. strategies in Europe. Also, many European vendors are building out their own services and capturing market share. IDC's European Public Cloud Services: SaaS, PaaS and IaaS research will provide insightful and actionable understanding of the public cloud services market in Europe. The service helps product, marketing, and strategic planning executives develop successful business strategies and gain competitive insight. The service examines the market in three categories — SaaS, PaaS, and IaaS — as well as their subcategories. It will also inform vendors of "conventional" IT products and services on their strategies in the public cloud.

Markets and Subjects Analyzed

  • SaaS business applications
  • SaaS infrastructure and security
  • PaaS
  • IaaS servers as a service
  • IaaS storage as a service
  • Ecosystems for cloud services
  • European user attitudes to SaaS and cloud services
  • Vendor strategies in SaaS business applications, SaaS infrastructure, platform as a service, and infrastructure as a service
  • User adoption patterns across different service types
  • Governance models and challenges from cloud services

Core Research

  • Western European Cloud Services Forecast, 2015–2019, including SaaS, PaaS, and IaaS
  • End-User Survey Results — User Buying Expectations
  • The Competitive Landscape in the European Cloud Services Market
  • Cloud Services Delivery and Pricing Mechanisms — Overview

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What are the main changes in user demand for public cloud services, and what is driving them?
  2. Which segments of the market offer the best growth opportunities, and what is required of vendors to succeed?
  3. What is the competitive positioning of the major players?
  4. What impact will the evolution of PaaS and IaaS have on the overall cloud services marketplace?
  5. What do end-user organizations need to keep in mind when adopting cloud services?
  6. How do cloud services affect IT governance?

Coverage of European Public Cloud Services: SaaS, PaaS, and IaaS

Source: IDC

Competitive Analysis

IDC's European Public Cloud Services: SaaS, PaaS and IaaS research reviews strategies, market positioning, and future direction of several providers in the cloud market, including:, Belgacom, BT Global Services, Capgemini, Coda, CSC, Experian, Fujitsu Services, Google, HP Services, IBM Global Services, Informatica, Mamut, MessageLabs, Microsoft, NetSuite, Oracle, RightNow,, SAP, Siemens IT Solutions and Services, sugarCRM, Taleo, Telefónica, Twinfield, T-Systems, Webex/Cisco, and Workday.

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Meet the Experts
David Bradshaw
Research Manager, European Public Cloud Services, IDC EMEA