Security appliances have become a popular and simple means for delivering software and security solutions into businesses of all sizes in every market. IDC's Canadian Quarterly Security Appliance Tracker® provides the ability to quickly and effectively respond to today's dynamic security appliance market, by keeping pace with evolving functionality and rapid deployment of new models competing in the marketplace. This product provides insight into customer trends, by delivering product line and vendor market share information. IDC's Canadian Quarterly Security Appliance Tracker presents market data in an easy-to-use product interface for market measurement and business planning activities.
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Regional-, state- or city-level planning — setting regional-, country-, state-, or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Performance measurement — comparing vendor performance on prior fiscal periods