IDC's Latin America Semiannual Unified Communications Tracker® includes UC elements from IP telephony, collaborative applications, applications development software, and video network infrastructure to provide market sizing and forecast based on revenue. This product also includes market share for each of the markets and submarkets considered. UC&C includes data for Brazil, Mexico, Colombia, Chile, Argentina, Perú, Venezuela, and the rest of Latin America; breakouts by channel, verticals, and segments, as well as a five-year forecast for the aforementioned markets, are also available.
This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in vendor revenue.
The forecasts for this tracker is updated semiannually and includes three years of historical data and five years of annual market projections. Forecasts are available at the country level. Examples of the segmentations forecast in this tracker include:
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Planning Process
Regional-, state-, or city-level planning — setting regional-, country-, state-, or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
Performance measurement — comparing vendor performance on prior fiscal periods
Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, and geography
Sales forecasting measurement — assessing internal sales forecast versus actual results
Price benchmarking — comparing vendor versus market pricing data by model
Marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral