Italy Semiannual Software Tracker
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Emerging technologies and alternative delivery models are transforming the software industry. Both global and local software vendors operating in Italy are continually forced to reassess their go-to-market strategies and profit models, so a thorough understanding of market dynamics is increasingly important. IDC's Italy Semiannual Software Tracker® analyzes key market drivers, vendor market share, market trends by industry, and vendor performance, highlighting the main software markets in the country. Vendors, service providers, and channel partners will find this product useful to size up the competition, tap into new markets, and optimize differentiating factors. The extensive vendor share information offers a benchmarking platform for both global and local players, in terms of business growth and success. Depth and completeness are keystones of IDC's Tracker Services, offering an invaluable tool to understand software market trends in Italy.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor shares in Italy for the following technology areas and segmentations. Measurement for this tracker is in manufacturing revenue in local currency (euros).

Technologies and subtechnologies:

  • Enterprise resource management (ERM) applications (eight functional markets)
  • Customer relationship management (CRM) applications (four functional markets)
  • Supply chain management (SCM) applications (three functional markets)
  • Content applications (four functional markets)
  • Business intelligence (BI) tools (two functional markets)
  • Database and data integration software (four functional markets)
  • Security software (four functional markets)

Segmentations:

  • Company size: <20 employees, 20–49, 50–249, 250–499, 500–999, >1,000 employees
  • Vertical markets: process manufacturing, discrete manufacturing, other production, distribution, services, finance, transport/communication/utilities, government/health/education, home
  • Type of licence: new licence, maintenance revenue, subscription/other SW revenues
  • Delivery model: on-premises, as-a-service/on-demand
  • Channels: direct, SI/VAR, dealer/reseller, other
  • Local geography: northwest, northeast, center, south/island

Geographic Scope

  • Italy

Forecast Coverage

All data for this tracker is updated semiannually and includes two years of historical data with semiannual view, one semiannual forecast, and five years of annual market projections. Examples of the segmentations for both historical and semiannual forecast data include:

  • Company size
  • Vertical markets
  • Type of licence
  • Delivery model
  • Channels
  • Local geography

Delivery Schedule and Deliverables

This tracker is delivered on a semiannual basis in Excel format with pivot table tools. The delivery schedule for this tracker is as follows:

  • Italy Semiannual Software Tracker, 1H12, Preliminary, October 2012
  • Italy Semiannual Software Tracker, 1H12, Final, December 2012
  • Italy Semiannual Software Tracker, 2H12, Preliminary, March 2013
  • Italy Semiannual Software Tracker, 2H12, Final, May 2013

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

  • Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
  • Product marketing — creating a product strategy and road map based on currently available product features and expected growth
  • Production planning — using customer demand data as an input in the creation of production schedules
  • Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

  • Performance measurement — comparing vendor performance on prior fiscal periods
  • Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
  • sales forecasting measurement — assessing internal sales forecast versus actual results
  • price benchmarking — comparing vendor versus market pricing data by model
  • marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work

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