Emerging technologies and alternative delivery models are transforming the software industry. Both global and local software vendors operating in Italy are continually forced to reassess their go-to-market strategies and profit models, so a thorough understanding of market dynamics is increasingly important. IDC's Italy Semiannual Software Tracker® analyzes key market drivers, vendor market share, market trends by industry, and vendor performance, highlighting the main software markets in the country. Vendors, service providers, and channel partners will find this product useful to size up the competition, tap into new markets, and optimize differentiating factors. The extensive vendor share information offers a benchmarking platform for both global and local players, in terms of business growth and success. Depth and completeness are keystones of IDC's Tracker Services, offering an invaluable tool to understand software market trends in Italy.
This tracker provides total market size and vendor shares in Italy for the following technology areas and segmentations. Measurement for this tracker is in manufacturing revenue in local currency (euros).
All data for this tracker is updated semiannually and includes two years of historical data with semiannual view, one semiannual forecast, and five years of annual market projections. Examples of the segmentations for both historical and semiannual forecast data include:
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:
Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
Product marketing — creating a product strategy and road map based on currently available product features and expected growth
Production planning — using customer demand data as an input in the creation of production schedules
Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Performance measurement — comparing vendor performance on prior fiscal periods