Europe, Middle East and Africa Semiannual Storage Software Tracker
• Published Research
•  Technology Coverage and Data Segmentation
•  Geographic Scope
•  Forecast Coverage
•  Delivery Schedule and Deliverables
•  IDC's Tracker Methodology
•  Enabling Better Business Decisions Across the Organization
•  IDC's Global Tracker Process at Work
• What Is An IDC Tracker

IDC's Europe, Middle East and Africa Semiannual Storage Software Tracker® monitors vendors' business performance by delivering semiannual updates to vendor shares and forecasts across the storage software market. This tracker provides an understanding of which vendors are gaining or losing share across mature and emerging countries, which are business critical for storage vendors, supply chain partners, and the investment community.


Technology Coverage and Data Segmentation


This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is total software revenue, which includes license plus maintenance plus SaaS and other subscription revenue.

Storage software markets

  • Data protection and recovery software
  • Storage replication software
  • Archiving software
  • File system software
  • Storage and device management software
  • Storage infrastructure software
  • Other storage software

Segmentations

  • Company size (semiannual delivery only, 4 employee size classes)
  • Vertical markets (semiannual delivery only, 8 vertical industries)
  • Type of license (for semiannual delivery only)

Geographic Scope


  • Central and Eastern Europe (Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Rest of CEE)
  • Middle East and Africa (Israel, Saudi Arabia, South Africa, Turkey, UAE, Rest of MEA)
  • Western Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the U.K.)

Forecast Coverage


Annual five-year market forecasts for this tracker are updated semiannually and include five-year annual market projections. Forecasts are available at regional and country levels. Examples of the segmentations being forecast in this tracker include:

  • Markets
  • Regions
  • Countries

Delivery Schedule and Deliverables


This tracker is delivered on a semiannual basis via an Excel-based tool with an online Web query component. The tracker is also available, as an option, on a quarterly basis. The delivery schedule for this tracker is as follows:

Semiannual

  • November (first half of 2012 data)
  • May (second half of 2012 data)

Deliverables

  • Semiannual market size and vendor share by secondary and functional market by geography for total software revenue (including company size, vertical market, and type of license segmentation by secondary market)
  • Annual five-year forecasts by functional market by geography updated semiannually

Quarterly

  • Historical data: week 9 after period closes
  • Forecast data: week 20 after period closes

Deliverables

  • Quarterly market size and vendor share by secondary and functional market by geography (no additional segmentation)
  • Annual five-year forecasts by functional market by geography updated semiannually

IDC's Tracker Methodology


IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization


IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenues, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

  • Regional, state or city-level planning — setting regional, country, state or city-level sales targets based on market opportunity
  • Product marketing — creating a product strategy and road map based on currently available product features and expected growth
  • Production planning — using customer demand data as an input in the creation of production schedules
  • Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

  • Performance measurement — comparing vendor performance on prior fiscal periods
  • Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
  • sales forecasting measurement — assessing internal sales forecast versus actual results
  • price benchmarking — comparing vendor versus market pricing data by model
  • marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work


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