IDC's Mobile Consumer Application Platforms CIS analyzes the development, distribution, and usage of consumer mobile apps and sets that against the competitive evolution of the major app platforms, HTML5, and the dynamics between native and browser-based apps. Mobile app developers are central to the strategies of every player in the mobile ecosystem and create new ways to interact with retailers, content, the mobile Internet, and other users. The total value created by mobile applications and associated services is analyzed. It also closely follows the strategies, motivations, assets, and opportunities of the major application platform providers. Another key component of this CIS is quarterly mobile application developer sentiment surveys, measuring app developer perceptions and priorities around competing mobile OSs, HTML5, smartphones and media tablets, APIs, social networking, and next-gen mobile app opportunities like augmented reality, interactive retail, and the connected home.