IDC's Digital Cameras service analyzes the worldwide PC camera and worldwide digital still camera markets from both the supply side and the demand side. It is aimed at helping vendors identify opportunities, position their products and brands, and anticipate future user requirements. The service offers analysis of technologies affecting future designs and provides vendor strategies, shipments, and forecasts. Analysis is provided for five regions: United States, Japan, Western Europe, Asia/Pacific, and rest of world (ROW). IDC's demand-side end-user survey results are also included in the service.