IDC's Worldwide New Media Market Model provides the most important demographic, technological, and commercial consumer Internet metrics for all regions and more than 40 countries. For each subject covered, it delivers both current numbers and a five-year forecast for a total of almost 250,000 data points. The Worldwide New Media Market Model offers a detailed view of Internet demographics, access devices and broadband households, online activities, ecommerce, Internet advertising, and consumer spending on online media. The Excel database deliverable is accompanied by research documents tracking quarterly worldwide and U.S. Internet ad spending and providing qualitative insight into forecast Internet advertising and mobile advertising numbers.
Clients moved into the New Media Market Model from the New Media and Advertising program will receive a version of the model containing worldwide and U.S. data.
Advertising spending — offline/online, online by advertising format (including mobile and video advertising and spend on social networks); mobile by format, by device type, by browser- versus app-based ads
Paid-for content (i.e., consumer spending on premium content)
IDC's Worldwide New Media Market Model is the only model that provides blanket data for the most important consumer Internet metrics for more than 40 countries, the regions, and the world, based on one consistent model. Its almost 250,000 data points cover basic socioeconomic data, user numbers, access device numbers, home broadband Internet access penetration, time spent online, online activities, B2B and B2B ecommerce spending, online advertising, and consumer spending on content. This model includes an emphasis on the increasingly important mobile segment. The New Media Market Model is delivered as a semiannual Excel database and contains current market-sizing, a five-year forecast, and historical numbers going back to 2009.
The model database is accompanied by four quarterly Worldwide and U.S. Internet Ad Spend Reports tracking the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. The reports also provide short-term forecasts of U.S. Internet ad spending for the following four quarters. Further documents provide qualitative insight into the forecast data on Internet advertising and mobile advertising..