Canadian Quarterly PC Tracker
dotted lines

IDC's Canadian Quarterly PC Tracker® provides a detailed view of the Canadian PC market, key market trends, and ongoing performance of the leading suppliers. Quarterly reports also provide an overview of the state and outlook of the Canadian PC market. Through this research service, vendors will have the tools to more effectively reach customers, support channel partners, and achieve sales targets. The core product is a comprehensive electronic database detailing changes and trends in the highly competitive PC market. IDC's Canadian Quarterly PC Tracker delivers an accurate view of the PC market from those closest to it.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segments. Measurement for this tracker is in shipments, average selling value, and revenue.

Technologies and subtechnologies:

  • Form factor: Desktop PC, portable PC
  • Product category: Mini notebook PC, all-in-one PC, traditional desktop PC, desktop workstation, traditional notebook PC, ultraslim notebook PC, mobile workstation, and convertible notebook PC
  • Quarterly shipments and end-user spending from 1994 through a rolling five-year forecast
  • Price bands, processor (CPU) data

Segmentations:

  • Channels: Retailer, vendor direct — relationship, vendor direct — transactional, dealer/VAR/SI, vendor direct — Internet, telco, vendor direct — store, electronic retailer, and others (third-party mail order, home shopping network, etc.)
  • Segments: Home, small office (1–9 employees), small business(10–99 employees), medium-sized business (100–499 employees), large business (500–999 employees), very large business (1,000+ employees), government, and education

Geographic Scope

  • Canada

Forecast Coverage

Forecasts for this tracker are updated quarterly and include historical data back to 1994, up to two years of quarterly forecasts, and an additional three years of annual market projections. Forecast details are made for unit shipment, value, and average selling price and also include:

  • Form factor: Desktop PC, portable PC
  • Product category: Traditional desktop PC, all-in-one PC, traditional portable PC, ultraslim notebook PC, and mini notebook PC
  • Channels: Retailer, vendor direct — relationship, vendor direct — transactional, dealer/VAR/SI, vendor direct — Internet, telco, vendor direct — store, electronic retailer, and others
  • Segments: Home, small office (1–9 employees), small business (10–99 employees), medium-sized business (100–499 employees), large business (500–999 employees), very large business (1,000+ employees), government, and education

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis via Excel pivot tables and/or a Web-based query tool. The delivery schedule for this tracker is as follows:

  • Week 3: Preliminary top 5 vendor data
  • Week 4: Preliminary top 10 vendor data
  • Week 5: One-hour-long telebriefing of preliminary market results
  • Week 7: Historical database and analysis published
  • Week 8: Historical data add-on products published (expanded price bands, segment by channel)
  • Week 9: Forecast database and analysis published
  • Week 10: Forecast data add-on products published (price band forecast, installed base [semiannual], segment by channel forecast, sub form factor forecast)

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization

IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of the business process. Common uses of the tracker data include:

Planning Process

  • Regional, state, or city-level planning — setting regional, country, state, or city-level sales targets based on market opportunity
  • Product marketing — creating a product strategy and road map based on currently available product features and expected growth
  • Production planning — using customer demand data as an input in the creation of production schedules
  • Product portfolio planning — accessing accurate and detailed data as an input into the product development process

Monitoring Process

  • Performance measurement — comparing vendor performance on prior fiscal periods
  • Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, geography
  • Sales forecasting measurement — assessing internal sales forecast versus actual results
  • Price benchmarking — comparing vendor versus market pricing data by model
  • Marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work

null



Meet the Experts
.
George Bulat
Research Director, Client Hardware
.
Tim Brunt
Program Manager, Personal Computing