IDC provides marketing-specific consulting capabilities to complement the CMO Advisory Service benefits. Sample engagements include:
Marketing Effectiveness and Organizational Transformation
IDC can assess, benchmark, and score today's marketing organization and transformational capabilities and design a future state structure, a skills checklist, and a prioritized, actionable road map.
IDC can provide seminars, training, and half-day or full-day workshops on a wide range of marketing effectiveness and marketing transformation topics. Workshops include research presentation, discussion, and exercises.
Thought Leadership and Sales Enablement Content
IDC can develop and deliver custom research-based content, such as Webcasts, event speeches, and white papers for use in training and for go-to-market campaign offers.
IDC can design and conduct custom research, frameworks, and models to provide insightful answers to your specific business questions. Popular topics include marketing benchmarks, buyer behavior, buyer's journey, and dashboard development.