As IT vendors wrestle with unpredictable markets, their strategies have swayed between promoting vertical solutions to solve business issues and offering horizontal solutions to address end-to-end organizational needs. IDC's United States Black Book: State IT Spending by Vertical Market service is a quarterly analysis of the status and projected growth of the IT industry in 50 states (plus Washington, D.C.) and across 15 vertical markets. The information is crafted to arm U.S. sales and marketing organizations with the specifics they need to allocate resources and target opportunities by state and by industry.
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
IDC's United States Black Book: State IT Spending by Vertical Market service examines U.S. IT spending by state, across 15 verticals, and by 15 technologies and also analyzes how key IT vendors are positioning themselves to capitalize on various opportunities. This service reviews strategies, market positioning, and future direction of key states, including Arizona, California, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Texas, and Virginia.
For IT suppliers or IT buyers doing business planning and budgeting, sales and marketing, or performance measurement, we have the custom offerings to optimize your success at every stage of your business. Our data- and content-driven approach helps you make better decisions, drive more effective marketing programs, and effectively measure your success - resulting in a greater return on your investment.
Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.