Methodology

Situation Overview

Figure: Worldwide eReader Shipment Share by Vendor, 2011

Figure: Worldwide eReader Shipment Share by Vendor, 1H12

Figure: U.S. eReader Shipment Share by Vendor, 2011

Figure: U.S. eReader Shipment Share by Vendor, 1H12

Forecast and Assumptions

Table: Top 3 Assumptions for the Worldwide and U.S. eReader Market, 2012–2016

Table: Key Forecast Assumptions for the Worldwide and U.S. eReader Market, 2012–2016

Figure: Worldwide eReader Shipments, 2010–2016

Table: Worldwide eReader Shipments, 2010–2016 (M)

Figure: Worldwide Consumer and Commercial eReader Shipments, 2010–2016

Table: Worldwide Consumer and Commercial eReader Shipments, 2010–2016 (M)

Figure: Worldwide eReader Shipments by Operating System, 2010–2016

Table: Worldwide eReader Shipments by Operating System, 2010–2016 (M)

Figure: Worldwide eReader Shipments by Connectivity Technology, 2010–2016

Table: Worldwide eReader Shipments by Connectivity Technology, 2010–2016 (M)

Figure: Worldwide eReader Shipments by Region, 2010–2016

Table: Worldwide eReader Shipments by Region, 2010–2016 (M)

Figure: Worldwide eReader Revenue by Region, 2010–2016

Table: Worldwide eReader Revenue by Region, 2010–2016 ($M)

Figure: Worldwide eReader ASP by Region, 2010–2016

Table: Worldwide eReader ASP by Region, 2010–2016 ($)

Figure: U.S. Consumer and Commercial eReader Shipments, 2010–2016

Table: U.S. Consumer and Commercial eReader Shipments, 2010–2016 (M)

Figure: U.S. eReader Shipments by Operating System, 2010–2016

Table: U.S. eReader Shipments by Operating System, 2010–2016 (M)

Figure: U.S. eReader Shipments by Connectivity Technology, 2010–2016

Table: U.S. eReader Shipments by Connectivity Technology, 2010–2016 (M)

Market Context

Figure: Worldwide eReader Shipments, 2010–2016: Comparison of July 2012 and October 2012 Forecasts

Table: Worldwide eReader Shipments, 2010–2016: Comparison of July 2012 and October 2012 Forecasts (M)

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