http://www.idc.com/research/simplesearchres.jsp?buck=Business+Areas%2FeBusiness+Strategies%2F&keyword=&lcol=en&access_type=All&container_type=All&resperpage=10&sortby=scoreIDC's coverage of eBusiness strategies and servicesen-ushttp://cdn.idc.com/en_US/images/pageImg/idcLogoHome.jpghttp://www.idc.com/research/simplesearchres.jsp?buck=Business+Areas%2FeBusiness+Strategies%2F&keyword=&lcol=en&access_type=All&container_type=All&resperpage=10&sortby=scorehttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20958http://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20958Tue, 08 Jun 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20580http://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20580Thu, 03 Jun 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20577http://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20577Thu, 03 Jun 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=223502http://www.idc.com/getdoc.jsp?pid=23571113&containerId=223502This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 1Q10 and forecasts U.S. growth for 2Q10–1Q11. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. Tue, 25 May 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=LM03Shttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=LM03SMobility is increasingly entering the realm of regional contracts either as an equal party or as a prioritized aspect of larger managed service deals. While mobile working has grown rapidly over the past few years, the increased pressure on CIOs to control costs, grow revenue, and transform processes while abiding by a green agenda is driving closer examination of mobility strategies in their organizations. Through mobile, CIOs can now, for the first time, think more efficiently about what sort of access, devices, and applications different functional groups need within their business rather than throwing down a blanket set of fixed and mobile services across everyone in the organization despite their roles. This is leading to greater centralized sourcing of mobile in MNCs either at international, regional, or multiregional levels. "Greater workforce mobilization, growing adoption of mobile technology for business use, and a lack of centralized visibility, management, and control of costs have rendered mobility an expensive and unwieldy cost base in many MNCs," said Nicholas McQuire, IDC research director, Enterprise Mobility. "At the same time, however, some significant but largely unrealized business benefits around mobility are becoming apparent to CIOs today. As a result, many global operators have recently stepped up their mobility strategies to help MNCs with these challenges." This IDC study examines some of the main operators focused on the MNC mobility market and analyzes their current capabilities as well as their longer-term strategies to address customer requirements in enterprise mobility in the future. Tue, 18 May 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=223346http://www.idc.com/getdoc.jsp?pid=23571113&containerId=223346This IDC study forecasts expenditures on Internet advertising for worldwide regions and the United States for 2010–2014. For the United States, it also breaks out spending by advertising format including mobile advertising. "Ad spending will rebound in 2010, and search and video will be the major battlefields for dominance in online advertising," said Karsten Weide, research vice president, Media and Entertainment. "Mobile is strategically important but will not be a decisive factor in the race among major publishers — yet." Tue, 18 May 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20951http://www.idc.com/getdoc.jsp?pid=23571113&containerId=IDC_P20951Thu, 13 May 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP62820RShttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=AP62820RSThis IDC study scopes the casual online gaming market in Asia/Pacific (excluding Japan), or APEJ, to better understand the competitive environment. It identifies the leading 3–5 key players' company profiles and identifies the casual gaming market business model. The study also lists some popular games played in the markets, identifies factors driving change and challenges faced, and gives insights into casual gaming trends of the market. The markets covered are India, Indonesia, Korea, Malaysia, the PRC, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. "Social network sites, like Facebook, have once again revived online causal gaming in APEJ. While the mainstream serious gaming industry, such as sports, racing, MMORPGs games, continues to be a financial success story, the world of casual gaming is also starting to bring home the money. Since most casual online games are free for gamers to play, one of the greatest challenges was for casual online game portals to monetize from casual gamers. In developing markets like Southeast Asia, casual online game portals are only beginning to implement microtransactions, like virtual items sales, into their business models. IDC believes that this free-to-play with microtransactions business model will be the predominant business model for online casual game providers in the next two years," says Audrey Heng, associate market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific. Tue, 11 May 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=222848http://www.idc.com/getdoc.jsp?pid=23571113&containerId=222848IDC's 2010 Tech Marketing Barometer Survey was completed in March 2010. The results of the survey are intended to "take the pulse" of senior marketing executives across the tech vendor community, and to provide guidance for marketing budgets and investments. Information for this study was collected from 47 hardware, software, and service providers, whose combined revenue totals roughly $290 billion. Survey respondents were asked questions in five key areas: participant information, marketing investment strategy, digital marketing and social media strategy, marketing priorities, and sales and marketing alignment. The economic tumult of 2009 spawned global IT revenue and global IT marketing investment declines of 4.5% and 8.3%, respectively, in 2009. For 2010 IDC forecasts that global IT revenue will grow to 3.2%, while global IT marketing investment will increase to 3.5%. According to Rich Vancil, VP of IDC's Executive Advisory Group, "The time period represented by the field work for this survey has been the most 'volatile' in the history of IDC's research on marketing budgets. From a budget outlay perspective, marketing executives are torn between waiting for firm signals of revenue upturn and not wanting to miss an important investment cycle to help catalyze that upturn — even before revenues materialize. Marketing budget growth will turn positive at a rate of 3.5% for the worldwide IT vendor community for calendar year 2010 compared with a decline of 8.3% during 2009. But note that on a 'net' basis, this means that most vendors are working with budgets that are still below the level at which they exited 2008." Wed, 07 Apr 2010 00:00:00 EDThttp://www.idc.com/getdoc.jsp?pid=23571113&containerId=222574http://www.idc.com/getdoc.jsp?pid=23571113&containerId=222574This IDC update reports the total volume and growth rate of the worldwide, regional, and U.S. Internet advertising spending for 4Q09 and forecasts U.S. growth for 1Q10–4Q10. It also reports the top U.S. new media companies' quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. Mon, 22 Mar 2010 00:00:00 EDT