rssmarketingandsales http://www.idc.com/rss/2806.do IDC RSS alerts Adobe Doubles Down On Its Advertising Technology Business http://www.idc.com/getdoc.jsp?containerId=lcUS42418117 IDC Link Wed, 29 Mar 2017 04:00:00 GMT Karsten Weide Digital Strategy and Agency Services: A Study of Marketing Buyers in North America http://www.idc.com/getdoc.jsp?containerId=US42405917 <P>This IDC Survey covers the highlights of IDC's 2016 <I>Worldwide Digital Enterprise </I><I>Survey</I> that captured buying trends and perceptions of marketing professionals across North America toward the use of digital consulting and agency services providers. In part, the survey was conducted to determine:</P><UL><LI>The state of digital strategy initiatives in brand marketing and communications</LI><LI>The pervasiveness of digital strategy consulting services in this corporate function in the EMEA region</LI><LI>The scope and budget trends of digital strategy projects in 2016</LI><LI>Key objectives for digital strategy projects</LI><LI>Most important skill sets and characteristics for digital strategy consultants</LI><LI>Which firms are most frequently engaged to deliver digital strategy projects</LI><LI>Future digital strategy project plans, objectives, scope, and budget changes </LI></UL><P>The survey overall studies how executives characterize digital strategy across their organization, identifies the issues that motivate the use of external consultants for DX initiatives, quantifies the perception of the value provided by external consultants, and identifies spending trends over a 12- to 24-month period. The 2016 survey touched 667 organizations, made up of G2000 and midmarket firms worldwide and across all IDC macroregions and industry sectors. The survey generated over 2,000 individual assessments, from all major corporate functions, of 30+ digital consulting service providers. More granular detail behind this survey is available upon request.</P> IDC Survey Tue, 28 Mar 2017 04:00:00 GMT Gerry Murray, Michael Versace Digital Strategy Services Survey: A Study of Marketing Buyers in Asia/Pacific http://www.idc.com/getdoc.jsp?containerId=US42405717 <P>This IDC Survey covers the highlights of IDC's 2016 <I>Worldwide Digital Enterprise </I><I>S</I><I>tudy </I>that captured buying trends and perceptions of marketing professionals in the Asia/Pacific region toward the use of digital consulting and agency services providers. In part, the survey was conducted to determine:</P><UL><LI>The state of digital strategy initiatives in brand marketing and communications</LI><LI>The pervasiveness of digital strategy consulting services in the corporate function</LI><LI>The scope and budget trends of digital strategy projects in 2016</LI><LI>Key objectives for digital strategy projects</LI><LI>The most important skill sets and characteristics for digital strategy consultants</LI><LI>Which firms are most frequently engaged to deliver digital strategy projects</LI><LI>Future digital strategy project plans, objectives, scope, and budget changes </LI></UL><P>The survey overall studies how executives characterize digital strategy across their organization, identifies the issues that motivate the use of external consultants for DX initiatives, quantifies the perception of the value provided by external consultants, and identifies spending trends over a 12- to 24-month period. The 2016 survey touched 667 organizations, made up of G2000 and midmarket firms worldwide and across all IDC macroregions and industry sectors. The surveys each generated over 2,000 individual assessments, from all major corporate functions, of 30+ digital consulting service providers. Additional detail from this survey is available upon request.</P> IDC Survey Mon, 27 Mar 2017 04:00:00 GMT Gerry Murray, Michael Versace Marketing Takes a Stronger Role in Customer Experience Solutions Purchases http://www.idc.com/getdoc.jsp?containerId=EMEA42372917 <P>This IDC Survey Spotlight presents some results from IDC's <I>European Customer Experience (CX) Survey</I> involving 300 European marketing executive respondents from France, Germany, the Nordics, Spain, Benelux, Austria/Switzerland, and the U.K. conducted in January and February 2017. </P><P>In this extract, we discuss the head of marketing's role in supporting customer experience initiatives or programs. Across virtually all countries and industry sectors, marketing respondents were bullish about the increasingly influential role of marketing in customer experience and digital transformation. </P><P>"Marketing is transitioning from digital marketing execution to a customer experience-centric culture," said Gerry Brown, research director, IDC Europe. "This survey reveals marketing's belief in its more active role in customer experience decision making and management, and its continued evolution toward becoming a brand-driven customer experience hub for the enterprise." </P> IDC Survey Spotlight Fri, 24 Mar 2017 04:00:00 GMT Gerry Brown Mirum Hires Cognitive/AI to Increase Return of Creativity http://www.idc.com/getdoc.jsp?containerId=AP42375517 <P>This IDC Buyer Case Study looks at how a cognitive/AI-powered ad tech solution was used by Mirum Asia Pacific, a WPP company, to steer its online marketing campaigns. It covers how enterprises can leverage cognitive/AI capabilities to reduce cost and improve effectiveness in engaging with consumers in the digital space. Essential guidance is provided for marketing agencies intending to adopt cognitive/AI solutions.</P> Buyer Case Study Tue, 21 Mar 2017 04:00:00 GMT Jessie Danqing Cai, Chwee Kan Chua, Kar Leong Tew IDC European Vertical Markets Survey: Insurer Investments in Digital Technologies Show Upward Trend Despite Volatile Market Conditions http://www.idc.com/getdoc.jsp?containerId=EMEA42341717 <P>This IDC Presentation includes insurance industry data from the <I>IDC European Vertical Markets Survey</I> which concluded in November 2016. IDC's European Industry Solutions, Customer Insights, and Analysis Team conducted the survey to understand the investment priorities, IT spending, and key initiatives of organizations across different industries in Europe. The presentation highlights the general business outlook and investment priorities of insurance companies in Europe as well as their outlook toward digital transformation and customer centricity, based on the responses of 87 insurers from the U.K., Germany, France, Italy/Spain, and Nordics. It also provides essential guidance for their specific digital transformation strategies.</P> Insights Presentation Mon, 13 Mar 2017 04:00:00 GMT Sabitha Majukumar IDC New Zealand C-Suite Barometer, 2016: The C-Suite Unites for Customer Experience http://www.idc.com/getdoc.jsp?containerId=AP41867416 <P>The 2016 IDC New Zealand C-Suite Barometer provides an analysis of the<I> Asia/Pacific C-Suite Barometer Survey</I>, in which 225 New Zealand organisations were polled, including 105 New Zealand C-suite executives (CxOs) from finance, marketing, operations, and CEOs. With digital transformation (DX) as the biggest theme in the marketplace, CxOs are dealing with a lot of uncertainty in both the customer and competitive fronts, and this shows in the results from this year’s study. Organisations emphatically endorsed the customer experience as the foundation of the business strategy and across the entire C-Suite the underlying theme shaping business and technology investment priorities is “the customer is now at the center of our business.” Previous investments to create operational efficiency and productivity, over the past few years, has created the platform for enabling customer focused investments over the next two years.</P><P>Key topics covered in this study include:</P><UL><LI>Priority business initiatives and issues expected to challenge organisations in 2016/2017, and specific nonfinancial business issues troubling NZ CEOs</LI><LI>ICT budget shifts for 2016 and the influence of the different types of line-of-business (LOB) decision makers within the organisation</LI><LI>The role of IT in New Zealand organisations including the perceived role of IT in the organisation, the digital transformation journey, ICT resource distribution, and sources of innovation in the organisation.</LI><LI>Current and emerging technology priorities and the resulting CIO challenges </LI><LI>The strategic advantage of technology in different industries and the role of data as a strategic asset </LI><LI>The status of cybersecurity and DevOps adoption within New Zealand organisations</LI><LI>The CIO/CMO relationship including where marketing is leveraging IT and the CIO, the changing role of marketing and analytics, and the strategic role of IT in high-impact marketing initiatives</LI></UL> IDC Presentation Fri, 10 Mar 2017 05:00:00 GMT Louise Francis Lava Protocols: Empowering and Leading Digital Transformation in Enterprises Through Cloud Technology http://www.idc.com/getdoc.jsp?containerId=AP42354217 <P>This IDC Vendor Profile analyzes the Lava Group, a regional vendor that has been playing in the field of cloud solutions by providing advisory, implementation, and integration services in the last decade. This report assesses the key success factors — including company strategy, product strategy, partnerships, business strategy, and opportunities — for Lava's cloud offerings.</P> Vendor Profile Fri, 10 Mar 2017 05:00:00 GMT Vijay Sundararaman, Sherrel Roche, Simran Singh Asia Retail Congress 2017: Retail Digital Transformation Is Gaining Momentum in Asia http://www.idc.com/getdoc.jsp?containerId=AP42334617 <P>This IDC Retail Insights Perspective provides a summary of the recent Asia Retail Congress held in Mumbai, India, on February 13 and 14, 2017. Over 200 delegates from different retail sectors attended the event to hear about the latest trends in retail digital transformation and omni-channel retailing. As retailers have fully accepted the new retail landscape, wherein customer experience is a must-have competency, they are fully embracing the need to transform how they go to market.</P><P>"Digital transformation has shifted the retail industry landscape and disrupted the traditional retail business model, creating smoother shopping journey to consumers. Retailers must recognize and drive digital transformation in order to deliver easy, convenient, frictionless, and available anytime, anywhere shopping experience," says Mike Ghasemi, research director, IDC Retail Insights Asia/Pacific.</P> IDC Perspective Wed, 01 Mar 2017 05:00:00 GMT Mike Ghasemi Business Value Impact of Digital Transformation: Understanding How Digital Transformation Is Already Here and What It Means for Your Sales and Marketing Strategy http://www.idc.com/getdoc.jsp?containerId=DR2017_BS2_NS_RP <P>These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2017.</P> Conference Mon, 27 Feb 2017 05:00:00 GMT Nancy Selig, Randy Perry