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Generative AI–Enabled Martech Adoption Trends Across SMB Organizations

Roger Beharry Lall — Tue, 23 Apr 2024 04:00:00 GMT

This IDC Survey presentation analyzes responses from line-of-business leaders with martech responsibilities in organizations with fewer than 1,000 employees (i.e. small and medium-sized businesses — SMBs). This IDC QuickPoll Survey on AI-enabled marketing focuses on SMB organizations' current plans, challenges, and expectations regarding the utilization of generative AI (GenAI).

Conducted online during March 2024, the survey (n = 103) gathers information about SMBs' perceptions and strategies concerning generative AI enablement of the martech stack. These findings shed light on the unique challenges and opportunities SMBs currently face as they enter the AI everywhere age.

IDC Survey: Small Business Owners Satisfaction and Concerns Regarding Banking Onboarding and Support Services

Marc DeCastro — Tue, 23 Apr 2024 04:00:00 GMT

This IDC Survey presents key findings on the sentiment and trends of the U.S. and Canadian bank and credit union members and customers when it comes to their experiences, concerns, and engagement with their financial institution during their financial journey. The data is from the latest IDC Financial Insights' North America Consumer Banking Channel Preference Survey, which was fielded in January 2024. This document specifically looks at the digital banking journey through the lens of the small business owner.

This consumer channel survey has been conducted annually by IDC Financial Insights for over 16 years and provides customer sentiment and trends across the entire omni-channel experience, including branch, ATM, online banking, mobile banking, chatbot services, conversational banking, contact center, and account opening and onboarding experiences.

"While we have seen a leveling off of small business ownership post-COVID, one out of five bank customers are also small business owners," stated Marc DeCastro, research director, IDC Financial Insights. "The demands of the small business customer requires the best digital tools available to help them grow their business. In addition, small business owners are helping fuel a rebirth of the branch as they want the ability to engage with an employee at a branch to conduct research and perform certain transactions."

Smaller Organizations Struggle to Get Customized Threat Intelligence from Their MDR Provider

Craig Robinson, Katie Evans — Tue, 23 Apr 2024 04:00:00 GMT

This IDC Survey Spotlight highlights how the level of customized threat intelligence that is given to buyers of managed detection and response (MDR) can vary based on the size of the organization. Threat intelligence that is customized for a customer's unique business environment, region/country, and industry as well as threat intelligence that is not customized at all is analyzed.

The factors are pulled from IDC's September 2023 Managed Detection and Response Survey. Survey respondents have utilized MDR services for at least a year and filled at least one of the following criteria:

Survey respondent is part of the team or the final decision-maker for selecting an MDR provider.
Survey respondent is part of the team that engages with their MDR service provider on a day-to-day basis.
Survey respondent influences decisions related to their organization's MDR provider.

How Do IT Maintenance and Management Resources Vary by SMB Size?

Katie Evans — Fri, 19 Apr 2024 04:00:00 GMT

This IDC Survey Spotlight examines the resources SMBs use to maintain and manage IT based on SMB employee size. IDC finds that 40% of global SMBs do not have one full-time IT employee in-house, the same percentage as in 2023.

2024年国内ユーザー企業調査：産業分野別／企業規模別／地域別 IT投資動向と課題

Hitoshi Ichimura — Wed, 17 Apr 2024 04:00:00 GMT

本調査レポートは、2024年2月に実施したユーザー調査を基に、国内企業のIT投資動向について、産業分野別、企業規模別および地域別に分析を行ったものである。2024年の経済状況の変化（円安の進行、価格上昇、金利引き上げ懸念、欧米経済の減速、2024年1月に発生した能登半島地震、ロシア・ウクライナ戦争、イスラエル・ハマス戦争といった地政学的な不確実性の高まりなど）の影響、IT支出状況、経営層からIT部門に出される課題、ユーザー企業のIT活用に関する課題に加えて、デジタルトランスフォーメーション（DX）の取り組みの状況とその目的、新規技術としてのパブリッククラウド、データアナリティクス、AI（Artificial Intelligence：人工知能）システム、Generative AI（生成系AI）の利活用状況についても調査した。

本調査レポートで分析した項目は以下の通りである。

2024年の経済状況の変化の影響
2024年の経済状況の変化による経営環境への影響
2024年の経済状況の変化によるIT支出への影響
産業分野別、企業規模別、地域別IT支出の全体傾向
国内IT支出の増減
2024年度にIT支出を拡大させる分野
売上高に占めるIT支出予算の割合
ユーザー企業が抱える課題
経営層からIT部門への指示
IT部門が抱える課題
IT人材不足の理由

ITノウハウ不足の理由
最新テクノロジーの利用動向／DX取り組みの動向
パブリッククラウドの導入状況、目的、アプリケーション
データアナリティクス、AI、Generative AIの導入状況、目的
DX取り組み状況
DX推進目的
DX推進課題

IDC MarketScape: Worldwide Unified Endpoint Management Software for Small and Medium-Sized Businesses 2024 Vendor Assessment

Phil Hochmuth — Wed, 17 Apr 2024 04:00:00 GMT

This IDC study represents a vendor assessment of the unified endpoint management software for SMBs through the IDC MarketScape model.

"Small and medium-sized businesses are among the types of customers that can benefit most from unified endpoint management, as organization with smaller numbers of devices, and technologists, are always looking to unify and consolidate IT tools," says Phil Hochmuth, research VP for Endpoint Management and Enterprise Mobility, IDC. "UEM tools catering to smaller firms should also tightly integrate with (or be packaged with) other key system infrastructure software platforms that are critical to SMBs, including security, connectivity and productivity suites, as well as carrier mobility and managed services."

Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks

Roger Beharry Lall — Wed, 10 Apr 2024 04:00:00 GMT

The IDC Market Perspective explores the impact of AI adoption on marketing teams' structures and the emergence of new roles and opportunities. It discusses how AI technologies are influencing operational efficiency and productivity, with a focus on the marketing technology landscape. The document emphasizes the need for upskilling when considering new positions and staffing and encourages IT, HR, and marketing leaders to partner to facilitate these changes.

"Embracing AI-enabled martech tools can lead to the emergence of new roles and opportunities and foster evolution and innovation. This requires technology buyers, marketing executives, and HR leaders to partner to help their teams adapt," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.

AT&T Joins the Business FWA Fray with Internet Air for Business

Jason Leigh, Katie Evans, Jason Blackwell, Jitesh Bhayani — Wed, 03 Apr 2024 04:00:00 GMT

AT&T's Internet Air for Business is late to the fixed wireless access (FWA) game, but with the company now touting a holistic portfolio of both wired and wireless connectivity, along with a bevy of business network solutions and pricing options, Internet Air for Business should be able to scale quickly and compete with established wired broadband and longer-tenured FWA offerings.

Midmarket CX Organizations Seek Demonstrable Value from AI

Roger Beharry Lall — Mon, 01 Apr 2024 04:00:00 GMT

This IDC Tech Buyer Survey Spotlight highlights which customer experience (CX) benefits organizations prioritize when evaluating AI investments. Based on responses to IDC's Future Enterprise Resiliency and Spending (FERS) Survey, Wave 9, conducted in fall 2023), the survey collected responses from 888 IT executives worldwide, including 221 respondents from midmarket organizations with 500–999 employees. The survey asked, "What benefits do you anticipate from implementing AI within your CX initiatives?" It demonstrates an interest from CX leaders in campaign ROI and data integration — messages that are often lacking from martech vendors' AI value propositions.

2024 Worldwide SMB Market Profile Update

Elisabeth Clemmons, Katie Evans — Fri, 29 Mar 2024 04:00:00 GMT

This IDC Survey provides a global overview of the current state of the total SMB market as well as small (1-99 employees) and medium-sized businesses (100-999 employees). It provides demographic data on the SMB market as it exists today, including indicators of business health. It also examines business and technology priorities, business challenges, macroeconomic impacts, and overall attitudes toward technology.