rsssocialbusiness IDC RSS alerts Facebook F8 2017: Previewing Digital's Sensory Future <P>This IDC Market Note analyzes F8's announcements and executives' messaging in context, with guidance for a broad range of market participants that will be influenced by Facebook's actions and motivations. Facebook is poised to drive the transformation of content and media, with profound implications for incumbents in those markets, as well as Facebook's own future well beyond social networking and messaging. Progressively more immersive visually led experiences, informed and enabled by VR, AR, advanced open source hardware (client and the datacenter), and of course, cognitive computing technologies marked the way forward for Facebook at its annual F8 developer conference in April 2017.</P> Market Note Wed, 24 May 2017 04:00:00 GMT John Jackson IDC's Worldwide Marketing and Intelligence Taxonomy, 2017 <P>This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for sales, marketing, and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.</P><P>"Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading Technology Marketing Benchmarks database, will enable executives to advance their investment management capabilities," says Rich Vancil, group vice president of IDC's Executive Advisory Group. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."</P> Taxonomy Wed, 24 May 2017 04:00:00 GMT Andrew LeClair, Gerry Murray, Kathleen Schaub, Richard Vancil IDC Survey Spotlight: How is the Current Adoption of Social Media Tools for Business Purposes by Western European Companies and What are Their Future Plans? <P>This IDC Survey Spotlight presents the results of the 2016 <I>IDC European Vertical Markets Survey</I>, which involved 1,872 companies with more than 10 employees in over 80% of the European economy (France, Germany, Italy, Spain, the Nordics, and the U.K.). </P><P>The vertical markets considered include financial services (banking, insurance, and other finance), manufacturing, healthcare, telecom/media, utilities/oil and gas (O&G), retail/wholesale, professional services, transport/accommodation, and government/education. </P><P>IDC analyzed the current adoption of social media tools for business purposes by Western European companies and their plans for the next 12 months by vertical market.</P> IDC Survey Spotlight Tue, 23 May 2017 04:00:00 GMT Angela Vacca IDC Survey Spotlight: ICT Strategies and Network Drivers in Western Europe <P>This IDC Survey Spotlight provides results from an essential question in IDC's 2017 <I>European Enterprise Communications Survey</I>: " Which are the top 3 technology areas where your organization will make investments over the next two years"? It analyzes companies' ICT investment priorities and provides strategic recommendations for technology and services providers.</P> IDC Survey Spotlight Fri, 19 May 2017 04:00:00 GMT Sylvia Wünsche Dreamforce: A Case Study on Premier Customer Event Execution <P>This IDC Buyer Case Study examines how Salesforce has used its Dreamforce event as a foundational pillar of the company's marketing strategy and also highlights how the Dreamforce team executes on each of the four key characteristics of successful modern events and provides actionable insights for event marketing practitioners.</P><P>Even in this digital era, technology companies continue to grow their event budgets. However, today's successful events are much different from the past. The information documented in this case study is a result of IDC's interviews with Salesforce's Julie Liegl, senior vice president, Strategic Events.</P> Buyer Case Study Wed, 17 May 2017 04:00:00 GMT Andrew LeClair, Kathleen Schaub JiveWorld17: Acquisition, Strong Features Steal the Show <P>This IDC Market Note provides an overview of the JiveWorld17 conference held at the Aria Resorts in Las Vegas, Nevada, May 1–3, 2017.</P><P>"The significant platform changes will reinforce Jive as a major force in the collaboration industry," says IDC Communities and Collaboration Research Director Wayne Kurtzman.</P> Market Note Wed, 17 May 2017 04:00:00 GMT Wayne Kurtzman, Jan van Vonno Red Hat Introduces Automated Enterprise Vision at Red Hat Summit 2017 IDC Link Tue, 09 May 2017 04:00:00 GMT Mary Johnston Turner Red Hat Summit 2017: Turning Point for Red Hat Positioning <P>Red Hat uses its annual user conference to set the tone for major initiatives, and the 2017 Summit was no exception. Three key areas of investment for 2017–2018 are Red Hat Enterprise Linux, hybrid cloud/multicloud, and containers. Red Hat unveiled several major product announcements, with the big news centered around an online open source integrated development environment (IDE) called Red Hat and reinforced that news with a relationship with Amazon AWS to surface Amazon services within the OpenShift Container Platform environment as native services.</P> IDC Link Tue, 09 May 2017 04:00:00 GMT Al Gillen, Melinda-Carol Ballou, Larry Carvalho, Maureen Fleming, Denise Lund, Ashish Nadkarni Aurea to Acquire Jive Software <P>Jive Software announced it will be acquired by ESW Capital LLC for $462 million and become part of the Aurea family of companies. IDC believes there are ample synergies for growth in the growing customer experience and collaboration markets.</P> IDC Link Fri, 05 May 2017 04:00:00 GMT Jan van Vonno, Wayne Kurtzman Worldwide and U.S. Systems Integration Services Forecast, 2017–2021 <P>This IDC study presents IDC's worldwide and U.S. systems integration services market by major regions. A historical sizing and forecast are provided, beginning in 2014 and extending through 2021. The total worldwide market is assessed. A range of forecast assumptions are factored in. This study does not contain vendor-specific revenue, market shares, or vendor profiles.</P><P>"Continuous spending decline on traditional ERP implementation projects coupled with recent politico-economic situation in Europe have driven down the worldwide systems integration services spending growth rates drastically. However, spending generated by rapid adoption of new technologies and accelerating customer focus on digital transformation will be enough to offset this decline and will keep the overall systems integration services spending growth in positive in the near future." — Ali Zaidi, research director, IT Consulting and Systems Integration Strategies</P> Market Forecast Fri, 05 May 2017 04:00:00 GMT Ali Zaidi