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- IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
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IDC CMO Advisory Best Practice Series: Solution Marketing — Overcoming the Muscle Memory of Products

Jun 2013 | Doc #241528 | Survey
Kathleen Schaub

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This IDC study assesses what it takes today to win with solution marketing. It contains best practices for the life cycle of solution marketing processes with a focus on the advanced capabilities required for positioning and messaging, evangelism, ...

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Salesforce.com European Update: ExactTarget Acquisition, BI Push, and New European Datacenter

Jun 2013 | Doc #lcDK24175313 | IDC Link
Bo Lykkegaard

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Salesforce.com has announced a number of strategic moves in the past two months:Acquisition of ExactTarget in June 2013. The acquisition brings several marketing assets to Salesforce.com, including strong email marketing and B2C campaign management ...

Asia/Pacific (Excluding Japan) Business Analytics Services 2013–2017 Forecast and Analysis

Jun 2013 | Doc #AP2670115V | Market Analysis
Vidhika Sehgal, Daniel-Zoe Jimenez, Linus Lai

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This IDC study focuses on the Asia/Pacific (excluding Japan) or APEJ business analytics services market in 2012–2017. It looks at the market opportunities for services vendors and growth forecast for 2013–2017.

"The services landscape ...

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Cloud Partner Transformation: Sales, Marketing, and Business Strategy

Jun 2013 | Doc #241349 | Industry Development and Models
Darren Bibby

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This IDC study discusses the opportunities and challenges for IT solution providers bringing cloud computing into their businesses.

"It's incredible how many things partners tell us that change for their business in the cloud," said ...

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Lexmark Bridges Beyond the Box at 2013 Dealer Meeting

Jun 2013 | Doc #241408 | Insight
Keith Kmetz

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This IDC Insight reviews Lexmark's 2013 Business Solutions Dealer Meeting.

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IDC CMO Insight: How Channel Marketers Can Use Accounting Rules to Drive Top-Line Performance

May 2013 | Doc #241083 | Insight
Gerry Murray

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This IDC Insight provides marketers an overview of how the finance and accounting profession treats marketing and sales payments given directly to customers or partners. IDC provides a definition of contra revenue and discusses how the application ...

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Best Practices: 2013 Life Science Sales and Marketing IT Benchmark Guide

May 2013 | Doc #HI241092 | Best Practices
Eric Newmark

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This IDC Health Insights report details IT spending expectations for 2013 within the life science sales and marketing industry segment. Sales and marketing IT spend in the life sciences is expected to accelerate to a 7% growth rate during ...

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Accenture Buys London-Based Design Specialist Fjord

May 2013 | Doc #lcUK24105513 | IDC Link
Douglas Hayward

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Accenture said earlier this week that it has agreed to acquire London-based Fjord, a marketing-oriented design consultancy that specializes in "creating digital experiences and services that engage consumers across platforms including smart ...

Sales Advisory Service Best Practices Report: Sales Specialist Strategies

Apr 2013 | Doc #240674 | Survey
Michael Gerard

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This IDC study provides insight into how best-in-class sales specialist strategies can be developed and deployed within a B2B sales organization. Insight, frameworks, and case studies are based on interviews with senior sales and sales operations ...

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Perspective: Global Retail Exchange — Inventory Optimization and Digital Divas

Apr 2013 | Doc #GRI240840 | Perspective
Greg Girard

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This IDC Retail Insights Perspective presents what we took away from the Global Retailing Conference 2013 hosted by the Terry J. Lundgren Center for Retailing at the University of Arizona in Tucson. The university and the center put on an ...

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2013 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives

Apr 2013 | Doc #240712 | IDC Presentation
Sam Melnick, Richard Vancil

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This IDC Presentation discusses IDC's 2013 CMO Tech Marketing Barometer Survey, which analyzes general trends within tech marketing. There is a direct focus on key marketing investment benchmarks ...

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Buyer Conversations: Vodafone India Migrates to a Flexible and Easy-to-Use Billing System

Apr 2013 | Doc #AP3053313V | Buyer Case Study
Sherrie Huang

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This IDC Buyer Case Study introduces the transformation and immigration of Vodafone India's billing system. It analyzed the challenges Vodafone India had, how the company chose the current solution, the experiences gained, as well as the ...

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Paid Social Media: A Look into How Top Brands Are Utilizing Paid Social Campaigns — Insights from Adobe, Salesforce.com, and HubSpot

Mar 2013 | Doc #240390 | Insight
Sam Melnick

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This IDC Insight offers insight on best practices on paid social, specifically Twitter, to assist B2B organizations in all stages of their social journey. It references conversations with digital advertising and social media experts: Lauren ...

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Marketing Operations Expands: A Study of the State of the Marketing Operations Profession

Mar 2013 | Doc #240453 | IDC Presentation
Kathleen Schaub, Richard Vancil

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This IDC Presentation quantifies the state of the marketing operations profession in 2013, providing important information about organizational structure, skills, job scope, success factors, and much more. Marketing operations professionals ...

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IDC MarketScape: Worldwide Energy Trading and Risk Management 2013 Vendor Assessment

Mar 2013 | Doc #EI240388 | Vendor Assessment
Jill Feblowitz

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This IDC Energy Insights report is intended to help the buyers of energy trading and risk management (ETRM) software applications in their selection of ETRM applications. The evaluation is based on a comprehensive and rigorous framework ...

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Leveraging Market Intelligence to Impact Sales Productivity: Territory Analysis at Schneider Electric

Mar 2013 | Doc #239815 | Insight
Michael Gerard

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This IDC Insight, offered as part of IDC's Sales and CMO Advisory Services, is based upon an interview with Jamie Bourassa, Schneider Electric's VP of Channel Strategy and Sales Operations. As part of Schneider's drive to improve sales productivity, ...

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Facebook Acquires Atlas Ad Service from Microsoft

Mar 2013 | Doc #lcIL23999513 | IDC Link
Oren Raviv

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On February 28th, Facebook announced it has bought the Atlas Advertiser Suite from Microsoft for an undisclosed sum. The acquisition, which is the first for Facebook in 2013, will eventually enable advertisers and marketers to gain a better ...

Social Marketing in 2013: Lessons from the Leaders

Mar 2013 | Doc #DR2013_T3_RV | Conference
Richard Vancil

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The following was presented at the IDC Directions conferences in Santa Clara and Boston in March 2013.

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Pivot Tables: IDC Retail Insights' U.S. Retail Solutions Market Share and Forecast Guides, 2013

Mar 2013 | Doc #GRI239736 | Pivot Table
Leslie Hand, Greg Girard, Scott Tiazkun, Eileen Smith

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This IDC Retail Insights Pivot Table presents two pivot table worksheets:

Solution-specific vendor revenue for the top retail solution–focused vendors for 2011
Market forecasts for the individual solutions through 2016

Solutions ...

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The Evolution of Social Media among Western European SMBs: An IDC Survey

Feb 2013 | Doc #MM02V | Survey
Nina Bonagura

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This IDC study provides an overview of the evolution of social media tools used for business purposes among Western European SMBs. Starting from the assessment of current familiarity and adoption, the study analyzes adoption trends by mid-2014. ...

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Verio Introduces VerioVelocity, Helps Increase Effectiveness and Ease of Online Promotion for Small Businesses

Feb 2013 | Doc #239527 | Product Flash
Raymond Boggs

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This IDC Flash examines Verio's new VerioVelocity offering, the first in an expected series of solutions designed to provide small businesses with comprehensive resources to establish and manage effective Web sites and online marketing programs.

...

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Win-Loss Analysis Benchmarks and Insight: IDC's Sales Advisory Service Rapid Survey

Feb 2013 | Doc #239376 | IDC Presentation: Survey
Michael Gerard

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This IDC Presentation outlines the findings and analysis of 2012 Win-Loss Analysis Rapid Survey and provides answers to the following questions:

What is the state of the industry for win-loss analysis among the largest ...

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Best Practices in Predictive Analytics for Sales

Jan 2013 | Doc #238892 | Survey
Gerry Murray, Michael Gerard

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This IDC study provides insight into how analytics models are being applied to sales processes to increase conversion rates, improve productivity, and provide enhanced customer experiences. Analytics is a rapidly emerging area of B2B sales. ...

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Do You Know Vistaprint?

Jan 2013 | Doc #238995 | Vendor Profile
Keith Kmetz

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This IDC Vendor Profile examines Vistaprint, a company that specializes in providing for the marketing needs of microbusinesses through print products (paper and nonpaper) and emerging digital services.

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IDC Releases Chief Marketing Officer Top 10 Predictions for 2013

Jan 2013 | Doc #prUS23901813 | Research Press Release

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IDC hosted a recent webinar “IDC - 2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data” highlighting the top 10 predictions for the year ahead. Featuring analysts Rich Vancil and Kathleen Schaub, the session provided ...

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