IDC's Worldwide Software Deals Database: Enterprise Applications provides critical deal and customer purchasing data that helps the vendor, end-user, and financial services communities monitor the demand for Enterprise Applications (EA) software as well as the subsequent performance of specific vendors (both large and small). With more than 4,000 captured transactions for the Americas, Asia Pacific and EMEA, IDC's Software Deals Database: Enterprise Applications represents the largest and richest information repository of EA deals.
How to Leverage this Offering:
Competitive Intelligence / Market Intelligence
- Use as a leading indicator for the Enterprise Applications market
- Gain insight into how applications are being used to improve business processes
- Benchmark against the competition
- Benchmark against the market - by industry and by company size
- Develop new product ideas by benchmarking against aggregated analysis
Business Development / Sales and Marketing
- Lead generation, target opportunities
- Account development, upsell/cross-sell
- Message to specific markets and industries
- Assist in proposal generation and negotiations
- Post deal marketing
Adds Categorizations to Allow for Deep Segmentation
- IDC application markets, verticals, employee size, region, net new versus existing customer
- Detailed analysis of deal wins through interviews with vendors, customers and other sources
- Follows/uncovers small private company deals
- Aggregates data into benchmark analysis
- Analyzes customer decision-making process and deal requirements
- Analyzes influencers in deals
Segmentation Categories
- Buyer
- Vendor
- Partner
- 18 enterprise applications markets (ERM, SCM, CRM, Operations and Manufacturing)
- 20 verticals
- 7 company size bands
- 3 regions (Americas, Asia Pacific, EMEA)
- Net new customer versus installed base
- Deal announcement date
Key Questions Answered
- What are the win-loss patterns of major enterprise applications vendors and the implications on their product development, acquisitions, and go-to-market strategies?
- What are the common characteristics of customers making multiple enterprise applications purchases?
- What differences exist between large customers and small-to-midsized businesses when purchasing enterprise applications?
- How do enterprise applications vendors track their progress in selling into net new customers compared with existing customers?
- How do multi-million dollar enterprise applications transactions, innovative product bundles, and systems integration partnerships shape the flow of deals?
- How can I benchmark my organization against the competition?
For more information contact your IDC Account Manager or email Melissa Bambauer at mbambauer@idc.com.
