IDC Tracker® + Data Products

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Europe, Middle East and Africa Quarterly PC Tracker

Available Product Resources Factsheet

The core of IDC's Europe, Middle East and Africa Quarterly PC Tracker® service is a comprehensive electronic database detailing changes and trends in the highly competitive PC market, covering vendors, brands, customer segments, distribution channels, pricing, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. Built on the foundation of IDC's network of country-level quarterly PC tracking services, this service's bottom-up methodology delivers an accurate view of the PC market from those closest to it. Additional related services are also available and include segment-by-channel analysis, screen size and sub-form-factor analysis, extended forecasts, and installed base.

Technology Coverage and Data Segmentation


This tracker provides total market size and vendor shares for the following technology areas and segments. Measurement for this tracker is in both units and value.

Technologies and subtechnologies:

  • Desktop PC, portable PC
  • Product categories: desktop, all-in-one, desktop workstation, notebook, mobile workstation, ultra-portable, mini-notebook, and tablet PCs
  • More than 250 vendors and 150 brands

Segmentations:

  • Vendor market shares by country, form factor, product category, user segment, and distribution channel
  • User segments: home, education, government, small office, small business, medium business, large business, and very large business
  • Distribution channels: direct inbound, direct outbound, vendor stores, Internet channel, retail channel, corporate dealers, value-added resellers, traditional dealers, etailers, and telco channel
  • Form factor, product category, brand, price band, CPU
  • Screen size (optional add-on)
  • Sub-form-factor (optional add-on)
  • For optional add-ons and other dimensions, please contact your local IDC office

Geographic Scope


Standard subscription scope: 35 countries

  • Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the U.K.
  • Central and Eastern Europe: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, Rest of Central and Eastern Europe
  • Middle East and Africa: Egypt, Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Middle East, Rest of Africa

Expanded country coverage:

  • CEE: Estonia, Latvia, Lithuania, Kazakhstan, Serbia
  • Middle East: Bahrain, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar
  • Africa: Algeria, Botswana, Ethiopia, Ghana, Kenya, Morocco, Republic of Namibia, Nigeria, United Republic of Tanzania, Tunisia, Republic of Uganda, Rest of Africa

Forecast Coverage


Forecasts for this tracker are updated quarterly and include over 10 years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections on an add-on basis. Forecasts are available at regional and country levels. Examples of the segmentations being forecast in this tracker include:

  • Five- to eight-quarter rolling forecasts by country
  • Long-range forecasts available on an add-on basis
  • Quarterly market sizing, product and pricing trends
  • Quarterly market forecast updates by country, form factor, and user segment
  • Forecast extensions by product category, distribution channel, price band, screen size, and sub-form-factors are also available on an add-on basis

Delivery Schedule and Deliverables


This tracker is delivered on a quarterly basis with tools including dynamic pivot tables and Web-based query. The delivery schedule for this tracker is as follows:

  • Preliminary top 10 by country: week 3 after quarter closes
  • Historical data: week 5–6 after quarter closes
  • Forecast data: week 8 after quarter closes
  • Qualitative analysis and forecast assumptions delivered in weeks 6 and 8