Printer manufacturers, faced with flat revenue and slowing growth, are finding it increasingly important to plan and devise a formula for success. Manufacturers are being forced to reevaluate their strategies as new form factors, technologies, and participants continue to shape the maturing market. This is especially vital as today's critical success factors often go beyond product price and performance in buying decisions. IDC's Asia/Pacific Quarterly Hardcopy Peripherals Tracker® provides a comprehensive view and in-depth analysis of the printer industry across the region on a quarterly basis. This product is a useful tool for industry players to better equip themselves to take advantage of the growth opportunities in this competitive marketplace.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor shares for the following technology areas and segmentations. Measurement for this tracker is in shipments and end-user revenue.

Technologies and Subtechnologies

• Inkjet
• Laser
• SDM
• Line printer

Segmentations

• Channels: Distributor, dealer, direct, VAR/SI, and retailer
• User segments: Government, education, home, small office, small business, medium-sized business, large business, and very large business

Geographic Scope

• Asia/Pacific excluding Japan (13 countries)

Forecast Coverage

Forecasts for this tracker are updated quarterly and include two years of historical data and five years of annual market projections. Forecasts are available at the regional and country levels. Examples of the segmentations being forecast in this tracker include:

• SDM
• Line printer
• Inkjet
• Laser

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

• Historical data: Week 6 after period closes
• Forecast data: Week 9 after period closes
• Report: Week 13 after period closes